Contact us on (03) 8662 5425 or info@vtic.com.au

Program

The 2017 Victorian Tourism Conference promises to be bigger and better than ever. There are still some elements to be confirmed however see below for the program to date.

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
8:00 am
Day 1 Registration
Check-in, grab a coffee thanks to Western Melbourne Tourism, re-kindle old connections and form new ones as we prepare for a huge 2 days together.
8:00 am
9:00 am
Need advice on how to get to Flemington? Easy: https://www.flemington.com.au/racing-and-events/getting-to-Flemington - and if you catch the tram to Flemington Drive, our complimentary shuttle will run you from the gates right to the front door. Doors open 8:45am
Day 2 Registration
Check-in, grab a much needed coffee thanks to our Day 2 coffee sponsor Webfirm and get ready to kick off a brilliant day of content.
8:00 am
9:00 am
Doors open 8:45am
9:00 am
Welcome to Day One
Master of Ceremonies, Yvonne Adele
9:00 am
9:15 am
Super MC Yvonne gets things rolling in the context of 'Lights, Camera, ACTION!' and sets the scene for a challenging and enlightening conference. Includes Welcome to Country. Be prepared with your thumbs on Twitter @VTICnews & don’t forget the hashtag #VVTC
Welcome to Day Two
Yvonne Adele and Brad Ostermeyer
9:00 am
9:15 am
A review of the highlights from Day 1, an update on our Social Media traffic and a brief look at the day ahead.
9:10 am
Welcome from VTIC - your conference hosts
Brad Ostermeyer, Chief Executive - VTIC
9:15 am
9:30 am
Proud to be bringing you the fourth Victorian Tourism Conference, Brad will set the scene for the two days and highlight the key focus areas for the Victoria Tourism Industry Council.
Horse Racing - An Australian Major Festival and Event
Amanda Elliott, Chairman, Victoria Racing Club
9:15 am
10:00 am
Victoria Racing Club’s first female Chairman Amanda Elliott will speak on how the Victoria Racing Club has turned horse racing into a hallmark Australian major festival and event. Hear how she oversees a team that balances a cultural history and heritage of more than 150 years while still driving innovation and evolution.
9:20 am
Change is inevitable but growth is intentional: harnessing change to drive results
Holly Ransom, CEO - Emergent
9:30 am
10:30 am
This talk will examine the core components of effective change and provide a toolkit for leaders seeking to enhance their ability to build a roadmap for change- and to engage their people on the journey.
Our Future - Attracting and maintaining a sustainable tourism workforce
Panellists include: Andrew Westacott - Australian Grand Prix Corporation; Alex Rixon-Booth - I Need Helpers; Paul Whitelaw - William Angliss Institute.
10:00 am
10:50 am
Now more than ever tourism and events operators are struggling to attract and hold onto the cream of the workforce crop. Hear how these very different operators manage in not only attracting, but retaining key staff in this critical panel discussion.
10:20 am
Case Study: BIG4 Beacon Resort - Award winning success through embracing change
Lorraine Golightly, Owner Operator - BIG4 Beacon Resort
10:30 am
11:00 am
Today we will hear how Lorraine and her team constantly look toward future challenges, opportunities and risks in areas such as investment and finance as well as keeping the finger on the pulse with regards to changing visitor behaviour, international market trends and different cultural needs.
Morning Tea
Grab a bite to eat, a coffee and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
10:50 am
11:15 am
11:00 am
Morning Tea
Grab a bite to eat and sensational coffee thanks to West Melbourne Tourism. Take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and trade partners will be available to engage with you, so be sure to drop in and say hi!
11:00 am
11:30 am
Growing the appetite for Australian tourism to 2020 and beyond
Karen Halbert, Executive General Manager Corporate Affairs, Government and Industry - Tourism Australia
11:15 am
11:55 am
11:20 am
The impact of driverless vehicles on our industry - it's closer than you think!
Marcus Burke, Project Director - Compliance & Technology - National Transport Commission
11:30 am
12:15 pm
The mind boggles when considering the opportunities that driverless vehicles will present the tourism industry. What used to be 'Pie in the Sky' is now an exciting and complex reality.
Parks Victoria – Industry Update
Matt Jackson, Chief Executive Officer - Parks Victoria
11:55 am
12:25 pm
12:10 pm
Facebook and Tourism - Where to next?
Paul McCrory, Group Industry Director - Facebook
12:15 pm
1:00 pm
Hear the latest developments and industry relevant statistics from Facebook Managing Director, Paul McCrory before Conference MC and social media guru Yvonne Adele joins him in a candid conversation delving into what the next 5 years look like in the Facebook world. Learn how to work with Facebook, the benefits of your business being engaged and the unpleasant alternative. Be sure to send through your questions in advance as we will be selecting the best of the bunch to ask Paul.
Visit Victoria - Visitor Economy update
Nicki Kenyon, GM Consumer Markets - Visit Victoria
12:25 pm
1:00 pm
Hear from Visit Victoria's new General Manager of Consumer Markets on the latest Brand Strategy and Direction for Visit Victoria and learn how businesses can best capitalise on new and exciting opportunities.
1:00 pm
Lunch
Grab a bite to eat thanks to REMPLAN, coffee from our barista team and take some time out in the 'Forum'. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them. Charging stations are also available for you social media fans.
1:00 pm
1:45 pm
Remember to note which room your first breakout is in as these will kick off at 13:45 sharp!
Lunch
You are on the home straight! Grab a bite to eat, and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
1:00 pm
1:45 pm
1:25 pm
Breakouts - Decision time!
Time to choose your first breakout session of the day! Remember you have the chance to see 2 of the 3 fantastic presentations listed below, so choose wisely.
1:40 pm
1:45 pm
Time to choose once again
Time for the first of two breakout sessions for the day, so choose wisely!
1:40 pm
1:45 pm
1:25 pm
Opening Doors - Inclusion of Indigenous Culture into Visitor Experiences
Damein Bell from the Gunditjmara people, Rachel Donovan, Principal Consultant - Insight Communications
1:45 pm
2:25 pm
Through case-studies and research data, this session will help all operators • Understand the opportunities and benefits of growing the profile and increasing access to Aboriginal experiences in Victoria • Feel more confident about approaching Aboriginal community organisations and tourism businesses about working together to deliver Aboriginal experiences. • Inspire you to want to know more about the Aboriginal culture/s in your destination, and to find out how you can support communities to reach their tourism goals.
The sharing economy – the changing landscape of tourism in Victoria
Ashlee Kay, Marketing Manager - Peninsula Hot Springs
1:45 pm
2:25 pm
Winner of the 2016 Lynette Bergin Fellowship Award will deliver fascinating insights from her 12 month research project on the new 'sharing economy' and why it is here to stay!
1:25 pm
Accessible Tourism – Far from Niche
Michael Wells, Owner - Ripples & Tonic
1:45 pm
2:25 pm
Learn how this industry leader has created experiences equally appealing to those who require accessible facilities, and those who do not. Hear about the mentality behind their mission, marketing techniques and client feedback in order to better appreciate this untapped market segment and what your business could do to attract a share of it.
Is your business tapping into the VFR market?
Nick Heath, Director - Pace Marketing
1:45 pm
2:25 pm
It makes up 50% of Victorian domestic travel so let's dig deeper into the VFR, what it is and how to get your share of this underutilised market.
1:25 pm
Is 95% of your Social Media Marketing Plan a Waste of Time?
Steve Vallas, Co-Founder - Chunky Media
1:45 pm
2:25 pm
There's a lot of hype regarding Social Media Marketing and while it is an exciting and worthwhile frontier, it's easy to lose your way under the constantly changing landscape. Join Steve to debunk some myths and explore whether your business is addressing this opportunity as best it could. Steve will cover; •What's working in social and what's not. •Where to put your advertising budget and what to avoid. •What's next and how you can get a jump on your competition. •A practical guide to how you should be creating your social media strategy with limited resources. There will be great lessons in this session so be sure to come 'switched on'.
Tourism Tracer, Tracking our tourists
Anne Hardy, Director - Tourism Research and Education Network
1:45 pm
2:25 pm
This presentation will introduce the project, the technology and introduce the Tourism Tracer Dashboard, where the results of the research are accessible to the tourism industry. Key findings from the research will be revealed and industry members will be shown how to the Tourism Tracer Dashboard may be used to maximize benefits for their business.
2:15 pm
Changeover
Stretch the legs on your way to our second breakout session!
2:25 pm
2:35 pm
Changeover
Last decision for the conference!
2:25 pm
2:35 pm
2:20 pm
Breakout Session - #2
Sessions repeated as above.
2:35 pm
3:15 pm
Breakout Session - #2
Sessions repeated as above.
2:35 pm
3:15 pm
3:10 pm
Afternoon tea
Grab a bite to eat, and sensational coffee from our barista team and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
3:15 pm
3:35 pm
Afternoon Tea
Make the most of your last break! Secure your future meetings and continue building those relationships.
3:15 pm
3:35 pm
3:20 pm
Can Tourism Continue to Ride the Wave?
Adele Labine-Romain, Partner - Deloitte Access Economics
3:35 pm
4:15 pm
During this session we will investigate the macro-economic, demographic and other global trends that are shaping the tourism industry here in Australia. Learn how Victoria has fared in the tourism stakes, and where we can find the potential growth in our growing sector.
Blazing the Trail for Nature Based Tourism
Noel Saxon, General Manager - Ultimate Hikes NZ
3:35 pm
4:20 pm
This case study identifies the inspiration behind Ultimate Hikes NZ, how they have worked closely with the Dept. of Conservation to ensure sustainable investment and experiences, and how innovative marketing and strategic capital investment, based on understanding the needs of customers, has helped the business thrive. Learn about the unique characteristics of this untapped market, and how this business has adapted it’s approach to remain relevant and front of mind.
4:10 pm
All about Flemington - the choice is yours
Choose from one of three options to maximise your Flemington and VTC experience.
4:15 pm
5:00 pm
Enjoy an exclusive behind the scenes guided tour, a trip down memory lane at the Flemington Heritage Centre or make the most of your networking opportunity and schedule a catch-up.
Conference Close
Brad Ostermeyer
4:30 pm
4:45 pm
VTIC Chief Executive Brad Ostermeyer will draw the conference to a close and bring together the key threads from the two days.
12:00 am
Networking Drinks
Barts Bar- Flemington Racecourse
5:15 pm
6:15 pm
Thanks to event partner SKYBUS all delegates are invited to enjoy an hour of drinks, canapes and networking in this iconic venue.
12:00 am
Conference Dinner
The Peak room, Flemington Racecourse
6:15 pm
10:00 pm
This ticketed dinner will feature a sumptuous 2 course menu and beverages as well as first rate entertainment and plenty of time for networking.
Conference DinnerEvent partner SkyBus will run coaches back to the CBD at the conclusion of dinner.

Day 1 - Monday 24 July

Day 2 - Tuesday 25 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Day 1 Registration
Check-in, grab a coffee thanks to Western Melbourne Tourism, re-kindle old connections and form new ones as we prepare for a huge 2 days together.
8:00 am
9:00 am
Need advice on how to get to Flemington? Easy: https://www.flemington.com.au/racing-and-events/getting-to-Flemington - and if you catch the tram to Flemington Drive, our complimentary shuttle will run you from the gates right to the front door. Doors open 8:45am

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Welcome to Day One
Master of Ceremonies, Yvonne Adele
9:00 am
9:15 am
Super MC Yvonne gets things rolling in the context of 'Lights, Camera, ACTION!' and sets the scene for a challenging and enlightening conference. Includes Welcome to Country. Be prepared with your thumbs on Twitter @VTICnews & don’t forget the hashtag #VVTC

Day 1 - Monday 24 July

  • Welcome to Day One
    9:00 am - 9:15 am
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Welcome from VTIC - your conference hosts
Brad Ostermeyer, Chief Executive - VTIC
9:15 am
9:30 am
Proud to be bringing you the fourth Victorian Tourism Conference, Brad will set the scene for the two days and highlight the key focus areas for the Victoria Tourism Industry Council.

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Change is inevitable but growth is intentional: harnessing change to drive results
Holly Ransom, CEO - Emergent
9:30 am
10:30 am
This talk will examine the core components of effective change and provide a toolkit for leaders seeking to enhance their ability to build a roadmap for change- and to engage their people on the journey.
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Case Study: BIG4 Beacon Resort - Award winning success through embracing change
Lorraine Golightly, Owner Operator - BIG4 Beacon Resort
10:30 am
11:00 am
Today we will hear how Lorraine and her team constantly look toward future challenges, opportunities and risks in areas such as investment and finance as well as keeping the finger on the pulse with regards to changing visitor behaviour, international market trends and different cultural needs.
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Morning Tea
Grab a bite to eat and sensational coffee thanks to West Melbourne Tourism. Take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and trade partners will be available to engage with you, so be sure to drop in and say hi!
11:00 am
11:30 am

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
The impact of driverless vehicles on our industry - it's closer than you think!
Marcus Burke, Project Director - Compliance & Technology - National Transport Commission
11:30 am
12:15 pm
The mind boggles when considering the opportunities that driverless vehicles will present the tourism industry. What used to be 'Pie in the Sky' is now an exciting and complex reality.
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Facebook and Tourism - Where to next?
Paul McCrory, Group Industry Director - Facebook
12:15 pm
1:00 pm
Hear the latest developments and industry relevant statistics from Facebook Managing Director, Paul McCrory before Conference MC and social media guru Yvonne Adele joins him in a candid conversation delving into what the next 5 years look like in the Facebook world. Learn how to work with Facebook, the benefits of your business being engaged and the unpleasant alternative. Be sure to send through your questions in advance as we will be selecting the best of the bunch to ask Paul.

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Lunch
Grab a bite to eat thanks to REMPLAN, coffee from our barista team and take some time out in the 'Forum'. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them. Charging stations are also available for you social media fans.
1:00 pm
1:45 pm
Remember to note which room your first breakout is in as these will kick off at 13:45 sharp!

Day 1 - Monday 24 July

  • Lunch
    1:00 pm - 1:45 pm
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Breakouts - Decision time!
Time to choose your first breakout session of the day! Remember you have the chance to see 2 of the 3 fantastic presentations listed below, so choose wisely.
1:40 pm
1:45 pm

Day 1 - Monday 24 July

  • Breakouts - Decision time!
    1:40 pm - 1:45 pm
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Opening Doors - Inclusion of Indigenous Culture into Visitor Experiences
Damein Bell from the Gunditjmara people, Rachel Donovan, Principal Consultant - Insight Communications
1:45 pm
2:25 pm
Through case-studies and research data, this session will help all operators • Understand the opportunities and benefits of growing the profile and increasing access to Aboriginal experiences in Victoria • Feel more confident about approaching Aboriginal community organisations and tourism businesses about working together to deliver Aboriginal experiences. • Inspire you to want to know more about the Aboriginal culture/s in your destination, and to find out how you can support communities to reach their tourism goals.
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Accessible Tourism – Far from Niche
Michael Wells, Owner - Ripples & Tonic
1:45 pm
2:25 pm
Learn how this industry leader has created experiences equally appealing to those who require accessible facilities, and those who do not. Hear about the mentality behind their mission, marketing techniques and client feedback in order to better appreciate this untapped market segment and what your business could do to attract a share of it.

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Is 95% of your Social Media Marketing Plan a Waste of Time?
Steve Vallas, Co-Founder - Chunky Media
1:45 pm
2:25 pm
There's a lot of hype regarding Social Media Marketing and while it is an exciting and worthwhile frontier, it's easy to lose your way under the constantly changing landscape. Join Steve to debunk some myths and explore whether your business is addressing this opportunity as best it could. Steve will cover; •What's working in social and what's not. •Where to put your advertising budget and what to avoid. •What's next and how you can get a jump on your competition. •A practical guide to how you should be creating your social media strategy with limited resources. There will be great lessons in this session so be sure to come 'switched on'.

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Changeover
Stretch the legs on your way to our second breakout session!
2:25 pm
2:35 pm

Day 1 - Monday 24 July

  • Changeover
    2:25 pm - 2:35 pm
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Breakout Session - #2
Sessions repeated as above.
2:35 pm
3:15 pm

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Afternoon tea
Grab a bite to eat, and sensational coffee from our barista team and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
3:15 pm
3:35 pm

Day 1 - Monday 24 July

  • Afternoon tea
    3:15 pm - 3:35 pm
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
All about Flemington - the choice is yours
Choose from one of three options to maximise your Flemington and VTC experience.
4:15 pm
5:00 pm
Enjoy an exclusive behind the scenes guided tour, a trip down memory lane at the Flemington Heritage Centre or make the most of your networking opportunity and schedule a catch-up.

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Networking Drinks
Barts Bar- Flemington Racecourse
5:15 pm
6:15 pm
Thanks to event partner SKYBUS all delegates are invited to enjoy an hour of drinks, canapes and networking in this iconic venue.

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Conference Dinner
The Peak room, Flemington Racecourse
6:15 pm
10:00 pm
This ticketed dinner will feature a sumptuous 2 course menu and beverages as well as first rate entertainment and plenty of time for networking.
Conference DinnerEvent partner SkyBus will run coaches back to the CBD at the conclusion of dinner.

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Day 2 Registration
Check-in, grab a much needed coffee thanks to our Day 2 coffee sponsor Webfirm and get ready to kick off a brilliant day of content.
8:00 am
9:00 am
Doors open 8:45am

Day 2 - Tuesday 25 July

  • Day 2 Registration
    8:00 am - 9:00 am
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Welcome to Day Two
Yvonne Adele and Brad Ostermeyer
9:00 am
9:15 am
A review of the highlights from Day 1, an update on our Social Media traffic and a brief look at the day ahead.

Day 2 - Tuesday 25 July

  • Welcome to Day Two
    9:00 am - 9:15 am
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Horse Racing - An Australian Major Festival and Event
Amanda Elliott, Chairman, Victoria Racing Club
9:15 am
10:00 am
Victoria Racing Club’s first female Chairman Amanda Elliott will speak on how the Victoria Racing Club has turned horse racing into a hallmark Australian major festival and event. Hear how she oversees a team that balances a cultural history and heritage of more than 150 years while still driving innovation and evolution.

Day 2 - Tuesday 25 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Our Future - Attracting and maintaining a sustainable tourism workforce
Panellists include: Andrew Westacott - Australian Grand Prix Corporation; Alex Rixon-Booth - I Need Helpers; Paul Whitelaw - William Angliss Institute.
10:00 am
10:50 am
Now more than ever tourism and events operators are struggling to attract and hold onto the cream of the workforce crop. Hear how these very different operators manage in not only attracting, but retaining key staff in this critical panel discussion.
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Morning Tea
Grab a bite to eat, a coffee and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
10:50 am
11:15 am

Day 2 - Tuesday 25 July

  • Morning Tea
    10:50 am - 11:15 am
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Growing the appetite for Australian tourism to 2020 and beyond
Karen Halbert, Executive General Manager Corporate Affairs, Government and Industry - Tourism Australia
11:15 am
11:55 am

Day 2 - Tuesday 25 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Parks Victoria – Industry Update
Matt Jackson, Chief Executive Officer - Parks Victoria
11:55 am
12:25 pm

Day 2 - Tuesday 25 July

  • Parks Victoria – Industry Update
    11:55 am - 12:25 pm
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Visit Victoria - Visitor Economy update
Nicki Kenyon, GM Consumer Markets - Visit Victoria
12:25 pm
1:00 pm
Hear from Visit Victoria's new General Manager of Consumer Markets on the latest Brand Strategy and Direction for Visit Victoria and learn how businesses can best capitalise on new and exciting opportunities.

Day 2 - Tuesday 25 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Lunch
You are on the home straight! Grab a bite to eat, and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
1:00 pm
1:45 pm

Day 2 - Tuesday 25 July

  • Lunch
    1:00 pm - 1:45 pm
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Changeover
Last decision for the conference!
2:25 pm
2:35 pm

Day 2 - Tuesday 25 July

  • Changeover
    2:25 pm - 2:35 pm
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Breakout Session - #2
Sessions repeated as above.
2:35 pm
3:15 pm

Day 2 - Tuesday 25 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Time to choose once again
Time for the first of two breakout sessions for the day, so choose wisely!
1:40 pm
1:45 pm

Day 2 - Tuesday 25 July

  • Time to choose once again
    1:40 pm - 1:45 pm
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
The sharing economy – the changing landscape of tourism in Victoria
Ashlee Kay, Marketing Manager - Peninsula Hot Springs
1:45 pm
2:25 pm
Winner of the 2016 Lynette Bergin Fellowship Award will deliver fascinating insights from her 12 month research project on the new 'sharing economy' and why it is here to stay!
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Is your business tapping into the VFR market?
Nick Heath, Director - Pace Marketing
1:45 pm
2:25 pm
It makes up 50% of Victorian domestic travel so let's dig deeper into the VFR, what it is and how to get your share of this underutilised market.

Day 2 - Tuesday 25 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Tourism Tracer, Tracking our tourists
Anne Hardy, Director - Tourism Research and Education Network
1:45 pm
2:25 pm
This presentation will introduce the project, the technology and introduce the Tourism Tracer Dashboard, where the results of the research are accessible to the tourism industry. Key findings from the research will be revealed and industry members will be shown how to the Tourism Tracer Dashboard may be used to maximize benefits for their business.

Day 2 - Tuesday 25 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Afternoon Tea
Make the most of your last break! Secure your future meetings and continue building those relationships.
3:15 pm
3:35 pm

Day 2 - Tuesday 25 July

  • Afternoon Tea
    3:15 pm - 3:35 pm
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Blazing the Trail for Nature Based Tourism
Noel Saxon, General Manager - Ultimate Hikes NZ
3:35 pm
4:20 pm
This case study identifies the inspiration behind Ultimate Hikes NZ, how they have worked closely with the Dept. of Conservation to ensure sustainable investment and experiences, and how innovative marketing and strategic capital investment, based on understanding the needs of customers, has helped the business thrive. Learn about the unique characteristics of this untapped market, and how this business has adapted it’s approach to remain relevant and front of mind.

Day 2 - Tuesday 25 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Can Tourism Continue to Ride the Wave?
Adele Labine-Romain, Partner - Deloitte Access Economics
3:35 pm
4:15 pm
During this session we will investigate the macro-economic, demographic and other global trends that are shaping the tourism industry here in Australia. Learn how Victoria has fared in the tourism stakes, and where we can find the potential growth in our growing sector.

Day 1 - Monday 24 July

Day 1 - Monday 24 July Day 2 - Tuesday 25 July
Day 1 - Monday 24 July Day 2 - Tuesday 25 July
12:00 am
Conference Close
Brad Ostermeyer
4:30 pm
4:45 pm
VTIC Chief Executive Brad Ostermeyer will draw the conference to a close and bring together the key threads from the two days.

Day 2 - Tuesday 25 July