The 2017 Victorian Tourism Conference promises to be bigger and better than ever. There are still some elements to be confirmed however see below for the program to date.
- All Events
- Day 1 Registration
- Welcome to Day One
- Welcome from VTIC – your conference hosts
- Change is inevitable but growth is intentional: harnessing change to drive results
- Case Study: BIG4 Beacon Resort – Award winning success through embracing change
- Morning Tea
- The impact of driverless vehicles on our industry – it’s closer than you think!
- Facebook and Tourism – Where to next?
- Lunch
- Breakouts – Decision time!
- Opening Doors – Inclusion of Indigenous Culture into Visitor Experiences
- Accessible Tourism – Far from Niche
- Is 95% of your Social Media Marketing Plan a Waste of Time?
- Changeover
- Breakout Session – #2
- Afternoon tea
- All about Flemington – the choice is yours
- Networking Drinks
- Conference Dinner
- Day 2 Registration
- Welcome to Day Two
- Horse Racing – An Australian Major Festival and Event
- Our Future – Attracting and maintaining a sustainable tourism workforce
- Morning Tea
- Growing the appetite for Australian tourism to 2020 and beyond
- Parks Victoria – Industry Update
- Visit Victoria – Visitor Economy update
- Lunch
- Changeover
- Breakout Session – #2
- Time to choose once again
- The sharing economy – the changing landscape of tourism in Victoria
- Is your business tapping into the VFR market?
- Tourism Tracer, Tracking our tourists
- Afternoon Tea
- Blazing the Trail for Nature Based Tourism
- Can Tourism Continue to Ride the Wave?
- Conference Close
- All Events
- Day 1 Registration
- Welcome to Day One
- Welcome from VTIC – your conference hosts
- Change is inevitable but growth is intentional: harnessing change to drive results
- Case Study: BIG4 Beacon Resort – Award winning success through embracing change
- Morning Tea
- The impact of driverless vehicles on our industry – it’s closer than you think!
- Facebook and Tourism – Where to next?
- Lunch
- Breakouts – Decision time!
- Opening Doors – Inclusion of Indigenous Culture into Visitor Experiences
- Accessible Tourism – Far from Niche
- Is 95% of your Social Media Marketing Plan a Waste of Time?
- Changeover
- Breakout Session – #2
- Afternoon tea
- All about Flemington – the choice is yours
- Networking Drinks
- Conference Dinner
- Day 2 Registration
- Welcome to Day Two
- Horse Racing – An Australian Major Festival and Event
- Our Future – Attracting and maintaining a sustainable tourism workforce
- Morning Tea
- Growing the appetite for Australian tourism to 2020 and beyond
- Parks Victoria – Industry Update
- Visit Victoria – Visitor Economy update
- Lunch
- Changeover
- Breakout Session – #2
- Time to choose once again
- The sharing economy – the changing landscape of tourism in Victoria
- Is your business tapping into the VFR market?
- Tourism Tracer, Tracking our tourists
- Afternoon Tea
- Blazing the Trail for Nature Based Tourism
- Can Tourism Continue to Ride the Wave?
- Conference Close
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 8:00 am | Day 1 Registration Check-in, grab a coffee thanks to Western Melbourne Tourism, re-kindle old connections and form new ones as we prepare for a huge 2 days together. 8:00 am 9:00 am Need advice on how to get to Flemington? Easy: https://www.flemington.com.au/racing-and-events/getting-to-Flemington - and if you catch the tram to Flemington Drive, our complimentary shuttle will run you from the gates right to the front door. Doors open 8:45am | Day 2 Registration Check-in, grab a much needed coffee thanks to our Day 2 coffee sponsor Webfirm and get ready to kick off a brilliant day of content. 8:00 am 9:00 am Doors open 8:45am |
| 9:00 am | Welcome to Day One Master of Ceremonies, Yvonne Adele 9:00 am 9:15 am Super MC Yvonne gets things rolling in the context of 'Lights, Camera, ACTION!' and sets the scene for a challenging and enlightening conference. Includes Welcome to Country. Be prepared with your thumbs on Twitter @VTICnews & don’t forget the hashtag #VVTC | Welcome to Day Two Yvonne Adele and Brad Ostermeyer 9:00 am 9:15 am A review of the highlights from Day 1, an update on our Social Media traffic and a brief look at the day ahead. |
| 9:10 am | Welcome from VTIC - your conference hosts Brad Ostermeyer, Chief Executive - VTIC 9:15 am 9:30 am Proud to be bringing you the fourth Victorian Tourism Conference, Brad will set the scene for the two days and highlight the key focus areas for the Victoria Tourism Industry Council. | Horse Racing - An Australian Major Festival and Event Amanda Elliott, Chairman, Victoria Racing Club 9:15 am 10:00 am Victoria Racing Club’s first female Chairman Amanda Elliott will speak on how the Victoria Racing Club has turned horse racing into a hallmark Australian major festival and event. Hear how she oversees a team that balances a cultural history and heritage of more than 150 years while still driving innovation and evolution. |
| 9:20 am | Change is inevitable but growth is intentional: harnessing change to drive results Holly Ransom, CEO - Emergent 9:30 am 10:30 am This talk will examine the core components of effective change and provide a toolkit for leaders seeking to enhance their ability to build a roadmap for change- and to engage their people on the journey.
| Our Future - Attracting and maintaining a sustainable tourism workforce Panellists include: Andrew Westacott - Australian Grand Prix Corporation; Alex Rixon-Booth - I Need Helpers; Paul Whitelaw - William Angliss Institute. 10:00 am 10:50 am Now more than ever tourism and events operators are struggling to attract and hold onto the cream of the workforce crop. Hear how these very different operators manage in not only attracting, but retaining key staff in this critical panel discussion. |
| 10:20 am | Case Study: BIG4 Beacon Resort - Award winning success through embracing change Lorraine Golightly, Owner Operator - BIG4 Beacon Resort 10:30 am 11:00 am Today we will hear how Lorraine and her team constantly look toward future challenges, opportunities and risks in areas such as investment and finance as well as keeping the finger on the pulse with regards to changing visitor behaviour, international market trends and different cultural needs. | Morning Tea Grab a bite to eat, a coffee and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
10:50 am 11:15 am |
| 11:00 am | Morning Tea Grab a bite to eat and sensational coffee thanks to West Melbourne Tourism. Take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and trade partners will be available to engage with you, so be sure to drop in and say hi! 11:00 am 11:30 am | Growing the appetite for Australian tourism to 2020 and beyond Karen Halbert, Executive General Manager Corporate Affairs, Government and Industry - Tourism Australia 11:15 am 11:55 am |
| 11:20 am | The impact of driverless vehicles on our industry - it's closer than you think! Marcus Burke, Project Director - Compliance & Technology - National Transport Commission 11:30 am 12:15 pm The mind boggles when considering the opportunities that driverless vehicles will present the tourism industry. What used to be 'Pie in the Sky' is now an exciting and complex reality. | Parks Victoria – Industry Update Matt Jackson, Chief Executive Officer - Parks Victoria 11:55 am 12:25 pm |
| 12:10 pm | Facebook and Tourism - Where to next? Paul McCrory, Group Industry Director - Facebook 12:15 pm 1:00 pm Hear the latest developments and industry relevant statistics from Facebook Managing Director, Paul McCrory before Conference MC and social media guru Yvonne Adele joins him in a candid conversation delving into what the next 5 years look like in the Facebook world. Learn how to work with Facebook, the benefits of your business being engaged and the unpleasant alternative. Be sure to send through your questions in advance as we will be selecting the best of the bunch to ask Paul. | Visit Victoria - Visitor Economy update Nicki Kenyon, GM Consumer Markets - Visit Victoria 12:25 pm 1:00 pm Hear from Visit Victoria's new General Manager of Consumer Markets on the latest Brand Strategy and Direction for Visit Victoria and learn how businesses can best capitalise on new and exciting opportunities. |
| 1:00 pm | Lunch Grab a bite to eat thanks to REMPLAN, coffee from our barista team and take some time out in the 'Forum'. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them. Charging stations are also available for you social media fans. 1:00 pm 1:45 pm Remember to note which room your first breakout is in as these will kick off at 13:45 sharp! | Lunch You are on the home straight! Grab a bite to eat, and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
1:00 pm 1:45 pm |
| 1:25 pm | Breakouts - Decision time! Time to choose your first breakout session of the day! Remember you have the chance to see 2 of the 3 fantastic presentations listed below, so choose wisely.
1:40 pm 1:45 pm | Time to choose once again Time for the first of two breakout sessions for the day, so choose wisely! 1:40 pm 1:45 pm |
| 1:25 pm | Opening Doors - Inclusion of Indigenous Culture into Visitor Experiences Damein Bell from the Gunditjmara people, Rachel Donovan, Principal Consultant - Insight Communications 1:45 pm 2:25 pm Through case-studies and research data, this session will help all operators • Understand the opportunities and benefits of growing the profile and increasing access to Aboriginal experiences in Victoria • Feel more confident about approaching Aboriginal community organisations and tourism businesses about working together to deliver Aboriginal experiences. • Inspire you to want to know more about the Aboriginal culture/s in your destination, and to find out how you can support communities to reach their tourism goals. | The sharing economy – the changing landscape of tourism in Victoria Ashlee Kay, Marketing Manager - Peninsula Hot Springs 1:45 pm 2:25 pm Winner of the 2016 Lynette Bergin Fellowship Award will deliver fascinating insights from her 12 month research project on the new 'sharing economy' and why it is here to stay! |
| 1:25 pm | Accessible Tourism – Far from Niche Michael Wells, Owner - Ripples & Tonic 1:45 pm 2:25 pm Learn how this industry leader has created experiences equally appealing to those who require accessible facilities, and those who do not. Hear about the mentality behind their mission, marketing techniques and client feedback in order to better appreciate this untapped market segment and what your business could do to attract a share of it. | Is your business tapping into the VFR market? Nick Heath, Director - Pace Marketing 1:45 pm 2:25 pm It makes up 50% of Victorian domestic travel so let's dig deeper into the VFR, what it is and how to get your share of this underutilised market. |
| 1:25 pm | Is 95% of your Social Media Marketing Plan a Waste of Time? Steve Vallas, Co-Founder - Chunky Media 1:45 pm 2:25 pm There's a lot of hype regarding Social Media Marketing and while it is an exciting and worthwhile frontier, it's easy to lose your way under the constantly changing landscape. Join Steve to debunk some myths and explore whether your business is addressing this opportunity as best it could. Steve will cover;
•What's working in social and what's not.
•Where to put your advertising budget and what to avoid.
•What's next and how you can get a jump on your competition.
•A practical guide to how you should be creating your social media strategy with limited resources.
There will be great lessons in this session so be sure to come 'switched on'.
| Tourism Tracer, Tracking our tourists Anne Hardy, Director - Tourism Research and Education Network 1:45 pm 2:25 pm This presentation will introduce the project, the technology and introduce the Tourism Tracer Dashboard, where the results of the research are accessible to the tourism industry. Key findings from the research will be revealed and industry members will be shown how to the Tourism Tracer Dashboard may be used to maximize benefits for their business.
|
| 2:15 pm | Changeover Stretch the legs on your way to our second breakout session! 2:25 pm 2:35 pm | Changeover Last decision for the conference! 2:25 pm 2:35 pm |
| 2:20 pm | ||
| 3:10 pm | Afternoon tea Grab a bite to eat, and sensational coffee from our barista team and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
3:15 pm 3:35 pm | Afternoon Tea Make the most of your last break! Secure your future meetings and continue building those relationships. 3:15 pm 3:35 pm |
| 3:20 pm | Can Tourism Continue to Ride the Wave? Adele Labine-Romain, Partner - Deloitte Access Economics 3:35 pm 4:15 pm During this session we will investigate the macro-economic, demographic and other global trends that are shaping the tourism industry here in Australia. Learn how Victoria has fared in the tourism stakes, and where we can find the potential growth in our growing sector.
| Blazing the Trail for Nature Based Tourism Noel Saxon, General Manager - Ultimate Hikes NZ 3:35 pm 4:20 pm This case study identifies the inspiration behind Ultimate Hikes NZ, how they have worked closely with the Dept. of Conservation to ensure sustainable investment and experiences, and how innovative marketing and strategic capital investment, based on understanding the needs of customers, has helped the business thrive. Learn about the unique characteristics of this untapped market, and how this business has adapted it’s approach to remain relevant and front of mind. |
| 4:10 pm | All about Flemington - the choice is yours Choose from one of three options to maximise your Flemington and VTC experience. 4:15 pm 5:00 pm Enjoy an exclusive behind the scenes guided tour, a trip down memory lane at the Flemington Heritage Centre or make the most of your networking opportunity and schedule a catch-up. | Conference Close Brad Ostermeyer 4:30 pm 4:45 pm VTIC Chief Executive Brad Ostermeyer will draw the conference to a close and bring together the key threads from the two days. |
| 12:00 am | Networking Drinks Barts Bar- Flemington Racecourse 5:15 pm 6:15 pm Thanks to event partner SKYBUS all delegates are invited to enjoy an hour of drinks, canapes and networking in this iconic venue. | |
| 12:00 am | Conference Dinner The Peak room, Flemington Racecourse 6:15 pm 10:00 pm This ticketed dinner will feature a sumptuous 2 course menu and beverages as well as first rate entertainment and plenty of time for networking. Conference DinnerEvent partner SkyBus will run coaches back to the CBD at the conclusion of dinner. |
Day 1 - Monday 24 July
- Day 1 Registration8:00 am - 9:00 am
- Welcome to Day One9:00 am - 9:15 am
- Welcome from VTIC - your conference hosts9:15 am - 9:30 am
- Change is inevitable but growth is intentional: harnessing change to drive results9:30 am - 10:30 am
- Case Study: BIG4 Beacon Resort - Award winning success through embracing change10:30 am - 11:00 am
- Morning Tea11:00 am - 11:30 am
- The impact of driverless vehicles on our industry - it's closer than you think!11:30 am - 12:15 pm
- Facebook and Tourism - Where to next?12:15 pm - 1:00 pm
- Lunch1:00 pm - 1:45 pm
- Breakouts - Decision time!1:40 pm - 1:45 pm
- Opening Doors - Inclusion of Indigenous Culture into Visitor Experiences1:45 pm - 2:25 pm
- Accessible Tourism – Far from Niche1:45 pm - 2:25 pm
- Is 95% of your Social Media Marketing Plan a Waste of Time?1:45 pm - 2:25 pm
- Changeover2:25 pm - 2:35 pm
- Breakout Session - #22:35 pm - 3:15 pm
- Afternoon tea3:15 pm - 3:35 pm
- Can Tourism Continue to Ride the Wave?3:35 pm - 4:15 pm
- All about Flemington - the choice is yours4:15 pm - 5:00 pm
- Networking Drinks5:15 pm - 6:15 pm
- Conference Dinner6:15 pm - 10:00 pm
Day 2 - Tuesday 25 July
- Day 2 Registration8:00 am - 9:00 am
- Welcome to Day Two9:00 am - 9:15 am
- Horse Racing - An Australian Major Festival and Event9:15 am - 10:00 am
- Our Future - Attracting and maintaining a sustainable tourism workforce10:00 am - 10:50 am
- Morning Tea10:50 am - 11:15 am
- Growing the appetite for Australian tourism to 2020 and beyond11:15 am - 11:55 am
- Parks Victoria – Industry Update11:55 am - 12:25 pm
- Visit Victoria - Visitor Economy update12:25 pm - 1:00 pm
- Lunch1:00 pm - 1:45 pm
- Time to choose once again1:40 pm - 1:45 pm
- The sharing economy – the changing landscape of tourism in Victoria1:45 pm - 2:25 pm
- Is your business tapping into the VFR market?1:45 pm - 2:25 pm
- Tourism Tracer, Tracking our tourists1:45 pm - 2:25 pm
- Changeover2:25 pm - 2:35 pm
- Breakout Session - #22:35 pm - 3:15 pm
- Afternoon Tea3:15 pm - 3:35 pm
- Blazing the Trail for Nature Based Tourism3:35 pm - 4:20 pm
- Conference Close4:30 pm - 4:45 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Day 1 Registration Check-in, grab a coffee thanks to Western Melbourne Tourism, re-kindle old connections and form new ones as we prepare for a huge 2 days together. 8:00 am 9:00 am Need advice on how to get to Flemington? Easy: https://www.flemington.com.au/racing-and-events/getting-to-Flemington - and if you catch the tram to Flemington Drive, our complimentary shuttle will run you from the gates right to the front door. Doors open 8:45am |
Day 1 - Monday 24 July
- Day 1 Registration8:00 am - 9:00 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Welcome to Day One Master of Ceremonies, Yvonne Adele 9:00 am 9:15 am Super MC Yvonne gets things rolling in the context of 'Lights, Camera, ACTION!' and sets the scene for a challenging and enlightening conference. Includes Welcome to Country. Be prepared with your thumbs on Twitter @VTICnews & don’t forget the hashtag #VVTC |
Day 1 - Monday 24 July
- Welcome to Day One9:00 am - 9:15 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Welcome from VTIC - your conference hosts Brad Ostermeyer, Chief Executive - VTIC 9:15 am 9:30 am Proud to be bringing you the fourth Victorian Tourism Conference, Brad will set the scene for the two days and highlight the key focus areas for the Victoria Tourism Industry Council. |
Day 1 - Monday 24 July
- Welcome from VTIC - your conference hosts9:15 am - 9:30 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Change is inevitable but growth is intentional: harnessing change to drive results Holly Ransom, CEO - Emergent 9:30 am 10:30 am This talk will examine the core components of effective change and provide a toolkit for leaders seeking to enhance their ability to build a roadmap for change- and to engage their people on the journey.
|
Day 1 - Monday 24 July
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Case Study: BIG4 Beacon Resort - Award winning success through embracing change Lorraine Golightly, Owner Operator - BIG4 Beacon Resort 10:30 am 11:00 am Today we will hear how Lorraine and her team constantly look toward future challenges, opportunities and risks in areas such as investment and finance as well as keeping the finger on the pulse with regards to changing visitor behaviour, international market trends and different cultural needs. |
Day 1 - Monday 24 July
- Case Study: BIG4 Beacon Resort - Award winning success through embracing change10:30 am - 11:00 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Morning Tea Grab a bite to eat and sensational coffee thanks to West Melbourne Tourism. Take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and trade partners will be available to engage with you, so be sure to drop in and say hi! 11:00 am 11:30 am |
Day 1 - Monday 24 July
- Morning Tea11:00 am - 11:30 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | The impact of driverless vehicles on our industry - it's closer than you think! Marcus Burke, Project Director - Compliance & Technology - National Transport Commission 11:30 am 12:15 pm The mind boggles when considering the opportunities that driverless vehicles will present the tourism industry. What used to be 'Pie in the Sky' is now an exciting and complex reality. |
Day 1 - Monday 24 July
- The impact of driverless vehicles on our industry - it's closer than you think!11:30 am - 12:15 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Facebook and Tourism - Where to next? Paul McCrory, Group Industry Director - Facebook 12:15 pm 1:00 pm Hear the latest developments and industry relevant statistics from Facebook Managing Director, Paul McCrory before Conference MC and social media guru Yvonne Adele joins him in a candid conversation delving into what the next 5 years look like in the Facebook world. Learn how to work with Facebook, the benefits of your business being engaged and the unpleasant alternative. Be sure to send through your questions in advance as we will be selecting the best of the bunch to ask Paul. |
Day 1 - Monday 24 July
- Facebook and Tourism - Where to next?12:15 pm - 1:00 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Lunch Grab a bite to eat thanks to REMPLAN, coffee from our barista team and take some time out in the 'Forum'. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them. Charging stations are also available for you social media fans. 1:00 pm 1:45 pm Remember to note which room your first breakout is in as these will kick off at 13:45 sharp! |
Day 1 - Monday 24 July
- Lunch1:00 pm - 1:45 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Breakouts - Decision time! Time to choose your first breakout session of the day! Remember you have the chance to see 2 of the 3 fantastic presentations listed below, so choose wisely.
1:40 pm 1:45 pm |
Day 1 - Monday 24 July
- Breakouts - Decision time!1:40 pm - 1:45 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Opening Doors - Inclusion of Indigenous Culture into Visitor Experiences Damein Bell from the Gunditjmara people, Rachel Donovan, Principal Consultant - Insight Communications 1:45 pm 2:25 pm Through case-studies and research data, this session will help all operators • Understand the opportunities and benefits of growing the profile and increasing access to Aboriginal experiences in Victoria • Feel more confident about approaching Aboriginal community organisations and tourism businesses about working together to deliver Aboriginal experiences. • Inspire you to want to know more about the Aboriginal culture/s in your destination, and to find out how you can support communities to reach their tourism goals. |
Day 1 - Monday 24 July
- Opening Doors - Inclusion of Indigenous Culture into Visitor Experiences1:45 pm - 2:25 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Accessible Tourism – Far from Niche Michael Wells, Owner - Ripples & Tonic 1:45 pm 2:25 pm Learn how this industry leader has created experiences equally appealing to those who require accessible facilities, and those who do not. Hear about the mentality behind their mission, marketing techniques and client feedback in order to better appreciate this untapped market segment and what your business could do to attract a share of it. |
Day 1 - Monday 24 July
- Accessible Tourism – Far from Niche1:45 pm - 2:25 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Is 95% of your Social Media Marketing Plan a Waste of Time? Steve Vallas, Co-Founder - Chunky Media 1:45 pm 2:25 pm There's a lot of hype regarding Social Media Marketing and while it is an exciting and worthwhile frontier, it's easy to lose your way under the constantly changing landscape. Join Steve to debunk some myths and explore whether your business is addressing this opportunity as best it could. Steve will cover;
•What's working in social and what's not.
•Where to put your advertising budget and what to avoid.
•What's next and how you can get a jump on your competition.
•A practical guide to how you should be creating your social media strategy with limited resources.
There will be great lessons in this session so be sure to come 'switched on'.
|
Day 1 - Monday 24 July
- Is 95% of your Social Media Marketing Plan a Waste of Time?1:45 pm - 2:25 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Changeover Stretch the legs on your way to our second breakout session! 2:25 pm 2:35 pm |
Day 1 - Monday 24 July
- Changeover2:25 pm - 2:35 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am |
Day 1 - Monday 24 July
- Breakout Session - #22:35 pm - 3:15 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July |
|---|
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July |
|---|
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July |
|---|
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Afternoon tea Grab a bite to eat, and sensational coffee from our barista team and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
3:15 pm 3:35 pm |
Day 1 - Monday 24 July
- Afternoon tea3:15 pm - 3:35 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | All about Flemington - the choice is yours Choose from one of three options to maximise your Flemington and VTC experience. 4:15 pm 5:00 pm Enjoy an exclusive behind the scenes guided tour, a trip down memory lane at the Flemington Heritage Centre or make the most of your networking opportunity and schedule a catch-up. |
Day 1 - Monday 24 July
- All about Flemington - the choice is yours4:15 pm - 5:00 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Networking Drinks Barts Bar- Flemington Racecourse 5:15 pm 6:15 pm Thanks to event partner SKYBUS all delegates are invited to enjoy an hour of drinks, canapes and networking in this iconic venue. |
Day 1 - Monday 24 July
- Networking Drinks5:15 pm - 6:15 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Conference Dinner The Peak room, Flemington Racecourse 6:15 pm 10:00 pm This ticketed dinner will feature a sumptuous 2 course menu and beverages as well as first rate entertainment and plenty of time for networking. Conference DinnerEvent partner SkyBus will run coaches back to the CBD at the conclusion of dinner. |
Day 1 - Monday 24 July
- Conference Dinner6:15 pm - 10:00 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Day 2 Registration Check-in, grab a much needed coffee thanks to our Day 2 coffee sponsor Webfirm and get ready to kick off a brilliant day of content. 8:00 am 9:00 am Doors open 8:45am |
Day 2 - Tuesday 25 July
- Day 2 Registration8:00 am - 9:00 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Welcome to Day Two Yvonne Adele and Brad Ostermeyer 9:00 am 9:15 am A review of the highlights from Day 1, an update on our Social Media traffic and a brief look at the day ahead. |
Day 2 - Tuesday 25 July
- Welcome to Day Two9:00 am - 9:15 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Horse Racing - An Australian Major Festival and Event Amanda Elliott, Chairman, Victoria Racing Club 9:15 am 10:00 am Victoria Racing Club’s first female Chairman Amanda Elliott will speak on how the Victoria Racing Club has turned horse racing into a hallmark Australian major festival and event. Hear how she oversees a team that balances a cultural history and heritage of more than 150 years while still driving innovation and evolution. |
Day 2 - Tuesday 25 July
- Horse Racing - An Australian Major Festival and Event9:15 am - 10:00 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Our Future - Attracting and maintaining a sustainable tourism workforce Panellists include: Andrew Westacott - Australian Grand Prix Corporation; Alex Rixon-Booth - I Need Helpers; Paul Whitelaw - William Angliss Institute. 10:00 am 10:50 am Now more than ever tourism and events operators are struggling to attract and hold onto the cream of the workforce crop. Hear how these very different operators manage in not only attracting, but retaining key staff in this critical panel discussion. |
Day 2 - Tuesday 25 July
- Our Future - Attracting and maintaining a sustainable tourism workforce10:00 am - 10:50 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Morning Tea Grab a bite to eat, a coffee and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
10:50 am 11:15 am |
Day 2 - Tuesday 25 July
- Morning Tea10:50 am - 11:15 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Growing the appetite for Australian tourism to 2020 and beyond Karen Halbert, Executive General Manager Corporate Affairs, Government and Industry - Tourism Australia 11:15 am 11:55 am |
Day 2 - Tuesday 25 July
- Growing the appetite for Australian tourism to 2020 and beyond11:15 am - 11:55 am
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Parks Victoria – Industry Update Matt Jackson, Chief Executive Officer - Parks Victoria 11:55 am 12:25 pm |
Day 2 - Tuesday 25 July
- Parks Victoria – Industry Update11:55 am - 12:25 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Visit Victoria - Visitor Economy update Nicki Kenyon, GM Consumer Markets - Visit Victoria 12:25 pm 1:00 pm Hear from Visit Victoria's new General Manager of Consumer Markets on the latest Brand Strategy and Direction for Visit Victoria and learn how businesses can best capitalise on new and exciting opportunities. |
Day 2 - Tuesday 25 July
- Visit Victoria - Visitor Economy update12:25 pm - 1:00 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Lunch You are on the home straight! Grab a bite to eat, and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
1:00 pm 1:45 pm |
Day 2 - Tuesday 25 July
- Lunch1:00 pm - 1:45 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Changeover Last decision for the conference! 2:25 pm 2:35 pm |
Day 2 - Tuesday 25 July
- Changeover2:25 pm - 2:35 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am |
Day 2 - Tuesday 25 July
- Breakout Session - #22:35 pm - 3:15 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Time to choose once again Time for the first of two breakout sessions for the day, so choose wisely! 1:40 pm 1:45 pm |
Day 2 - Tuesday 25 July
- Time to choose once again1:40 pm - 1:45 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | The sharing economy – the changing landscape of tourism in Victoria Ashlee Kay, Marketing Manager - Peninsula Hot Springs 1:45 pm 2:25 pm Winner of the 2016 Lynette Bergin Fellowship Award will deliver fascinating insights from her 12 month research project on the new 'sharing economy' and why it is here to stay! |
Day 2 - Tuesday 25 July
- The sharing economy – the changing landscape of tourism in Victoria1:45 pm - 2:25 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Is your business tapping into the VFR market? Nick Heath, Director - Pace Marketing 1:45 pm 2:25 pm It makes up 50% of Victorian domestic travel so let's dig deeper into the VFR, what it is and how to get your share of this underutilised market. |
Day 2 - Tuesday 25 July
- Is your business tapping into the VFR market?1:45 pm - 2:25 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Tourism Tracer, Tracking our tourists Anne Hardy, Director - Tourism Research and Education Network 1:45 pm 2:25 pm This presentation will introduce the project, the technology and introduce the Tourism Tracer Dashboard, where the results of the research are accessible to the tourism industry. Key findings from the research will be revealed and industry members will be shown how to the Tourism Tracer Dashboard may be used to maximize benefits for their business.
|
Day 2 - Tuesday 25 July
- Tourism Tracer, Tracking our tourists1:45 pm - 2:25 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Afternoon Tea Make the most of your last break! Secure your future meetings and continue building those relationships. 3:15 pm 3:35 pm |
Day 2 - Tuesday 25 July
- Afternoon Tea3:15 pm - 3:35 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Blazing the Trail for Nature Based Tourism Noel Saxon, General Manager - Ultimate Hikes NZ 3:35 pm 4:20 pm This case study identifies the inspiration behind Ultimate Hikes NZ, how they have worked closely with the Dept. of Conservation to ensure sustainable investment and experiences, and how innovative marketing and strategic capital investment, based on understanding the needs of customers, has helped the business thrive. Learn about the unique characteristics of this untapped market, and how this business has adapted it’s approach to remain relevant and front of mind. |
Day 2 - Tuesday 25 July
- Blazing the Trail for Nature Based Tourism3:35 pm - 4:20 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Can Tourism Continue to Ride the Wave? Adele Labine-Romain, Partner - Deloitte Access Economics 3:35 pm 4:15 pm During this session we will investigate the macro-economic, demographic and other global trends that are shaping the tourism industry here in Australia. Learn how Victoria has fared in the tourism stakes, and where we can find the potential growth in our growing sector.
|
Day 1 - Monday 24 July
- Can Tourism Continue to Ride the Wave?3:35 pm - 4:15 pm
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July |
|---|
| Day 1 - Monday 24 July | Day 2 - Tuesday 25 July | |
|---|---|---|
| 12:00 am | Conference Close Brad Ostermeyer 4:30 pm 4:45 pm VTIC Chief Executive Brad Ostermeyer will draw the conference to a close and bring together the key threads from the two days. |
Day 2 - Tuesday 25 July
- Conference Close4:30 pm - 4:45 pm
