Contact us on (03) 8662 5425 or info@vtic.com.au

Program

From the grass roots to the innovators of tomorrow, the Victorian Tourism Conference is designed to support and transform the tourism industry on all levels. We bring together the best minds in tourism, events and beyond for two dynamic days of dialogue, adventure, connection and knowledge sharing.

This year’s theme ‘through disruption, we find excellence’ will challenge you to embrace opportunities created by the forces reshaping our industry. Along with local partners Tourism Greater Geelong & The Bellarine, Business Events Geelong and Higher Mark at GMHBA Stadium, this year we are re-imagining our program to deliver an exciting and innovative experience of Geelong that is not-to-be missed.

Our partners at Business Events Geelong have organised some fabulous deals with local cafes and restaurants for the duration of the Conference. Click here to view these special offers.

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
9:20 am
Day 1 - Registration
GMHBA Stadium, Geelong
9:30 am
10:00 am
We're starting a little later to give you time to arrive fresh and ready to go. Day 1 will be an immersive day of workshops to leave you with meaningful takeaways for your business. A diversity of sessions will ensure relevance to you.
Day 2 - Registration
Fresh from a great dine-around experience in our host city, prepare for Day 2 where our plenary and discussion sessions will give insights into using disruption to your advantage in achieving excellence! Our speakers will present relevant case studies and share the latest trends.
8:30 am
9:00 am
10:00 am
Welcome from VTIC
Adrian Byrt, Conference MC
10:00 am
10:15 am
At the start of the sixth Victorian Tourism Conference Adrian will set the scene for the coming two days.
Welcome to Day Two
Adrian Byrt, Conference MC
9:00 am
9:10 am
We welcome you back as we set the scene for a challenging final day. Be prepared with your thumbs on Twitter @VTICnews (don’t forget the hashtag #VVTC) and for sli.do to handle all of your burning questions.
10:10 am
OPENING KEYNOTE:
Dr Jordan Nguyen, Founder and CEO of Psykinetic
10:15 am
11:00 am
Jordan will deliver a not to be missed keynote address that opens Day 1 of our VIC Tourism Conference and will set the scene for stretching our imagination toward the limitless possibilities ahead.
Chairman's Welcome
Charles Davidson, Chair - VTIC
9:10 am
9:30 am
11:00 am
Morning Tea
Grab a bite to eat, a coffee and take some time to chat with our Partners who will be set up and ready to chat. Well-known faces, new faces - this is the time to connect with all.
11:00 am
11:20 am
Ministerial Address
The Hon. Martin Pakula MP, Minister for Tourism and Major Events
9:30 am
9:45 am
Hear how the government will be involved in supporting the next chapter of Victorian Tourism and Major Events.
11:15 am
WORKSHOP: Your Guests are Controlling Your Marketing Message!
Liz Ward, Founder & CEO - Tourism Tribe
11:25 am
12:05 pm
How do you make the most of your guests, a.k.a. 'your' great big marketing team?
Regional Tourism Review Update
Mary-Anne Thomas MP
9:45 am
10:15 am
In March this year the Andrews Labor Government announced a Regional Tourism Review to ensure our regions are being offered the best support and opportunities to grow visitation and boost local businesses. The review is being led by Special Adviser and Member for Macedon Mary-Anne Thomas MP, who will share with us the latest on the progress of the review.
11:15 am
WORKSHOP: Designing High-Value Experiences
Jesse Desjardins, fwNATION
11:25 am
12:05 pm
How to better understand your guests, and create breakthrough value propositions that sell.
OPENING KEYNOTE: The Love of Tourism
Kristin Dunne, CEO Tourism Bay of Plenty, New Zealand
10:15 am
11:00 am
We delve into Kristin's branchild plan 'The Love of Tourism', created in conjunction with TBOP and Destination Think!, and the community. The plan communicates the Bay of Plenty’s ambitious aspirations to flourish while balancing the needs of people, the environment, and the tourism industry.
11:15 am
WORKSHOP: Attracting Visitors Beyond Capital Cities
Denise Ulbrick, Manager Research | Tourism, Events and Visitor Economy. Department of Jobs, Precincts and Regions
11:25 am
12:05 pm
If you’re an operator across Regional Victoria, this is a workshop session not to be missed.
Student Entrepreneurial Award Video
11:00 am
11:15 am
12:05 pm
Changeover
A quick room change, enjoy your second workshop session.
12:05 pm
12:10 pm
Morning Tea
Grab a bite to eat, a coffee and engage with our Trade Partners who will be set up and ready to chat. Perhaps set up a coffee meeting or simply relax in our lounge.
11:15 am
11:30 am
12:05 pm
WORKSHOPS: Repeated
Repeat sessions per the 3 above
12:10 pm
12:50 pm
Someone famously once said that '2 out of 3 ain't bad'. Enjoy another of our engaging workshops per the above topics.
KEYNOTE: The MONA Story
Mark Wilsdon, Co-CEO, MONA
11:35 am
12:15 pm
MONA has challenged and stretched our perceptions of cultural experiences and reinvented perceptions of Tasmania as a destination around the globe. Mark will share with us the journey of change and disruption that MONA has led in Tasmania.
12:30 pm
Lunch
Grab a bite to eat, coffee from our barista team and take some time out in the 'Lounge'. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
12:50 pm
1:35 pm
Remember to note which room your next workshop is in as these will kick off at 1:40pm sharp!
Visit Victoria - Visitor Economy Update
Peter Bingeman, CEO - Visit Victoria
12:20 pm
1:00 pm
Hear from Visit Victoria's CEO Peter Bingeman on the latest brand strategy, dedicated marketing campaign updates as well as the direction for the organisation and how we can all capitalise on the opportunities.
1:25 pm
WORKSHOP: Transformational Travel
Matt Sykes, Peninsula Hot Springs
1:40 pm
2:20 pm
The 2018 Lynette Bergin Tourism Award winner Matt Sykes will share his insights on transformational travel- Nordic benchmarks for future Victorian tourism.
Lunch
Time to refuel for a big run home! Enjoy lunch with your peers with time to discuss the day thus far and speculate on what's to come.
1:05 pm
1:40 pm
1:25 pm
WORKSHOP: The Disruptive Demographic
Bronwyn White, CEO New Young Consulting
1:40 pm
2:20 pm
Who are they and how do make the most of their potential? My presentation is fun, at times shocking with the findings and should suitably provide information enough for people to go back and totally review strategies, marketing plans and destination management plans.
Student Entrepreneurial Awarded
1:45 pm
2:00 pm
1:25 pm
WORKSHOP: Making the most of your partnerships with OTAs
Alex Dugdale, Alessandra Paduos, Solène Anglaret and David Alsina, Expedia Group
1:40 pm
2:20 pm
The Expedia Group team will provide key learnings and insights regarding how to make the most of your partnerships with OTAs including include content, engagement, and conversion.
KEYNOTE: Come From Away – The Remarkable True Story of the Small Town that Welcomed the World
Claude Elliott, Former Mayor of Gander & Derm Flynn, Former Mayor of Appleton
2:05 pm
2:40 pm
Two of the real-life characters from the Broadway musical ‘Come From Away’ faced enormous disruption to their small towns in Newfoundland, Canada when 7,000 stranded passengers turned up on their doorstep after 9/11 when US airspace shut down. Both mayors of their respective towns at the time, they will discuss how their communities worked together to deal with this extreme disruption.
2:10 pm
Changeover
A couple of minutes to find your final workshop for the day.
2:20 pm
2:25 pm
DISCUSSION: Dealing With Disruption
Solène Maud Anglaret (Expedia), Simon Purssey (13 CABS) & Dimension Data
2:40 pm
3:20 pm
2:15 pm
WORKSHOPS: Repeated
Repeat sessions per the 3 above
2:25 pm
3:05 pm
Afternoon Tea
Prime business development time - secure your future meetings and continue building those relationships.
3:20 pm
3:40 pm
3:05 pm
Afternoon Tea
Prime business development time - secure your future meetings and continue building those relationships.
3:05 pm
3:25 pm
CLOSING KEYNOTE:
Gus Balbontin, Founder - ROSHAMBO
3:45 pm
4:45 pm
Entrepreneur in Residence with Victoria University. Gus is often thought of as a futurist, not because he predicts the future, but instead because he helps you focus on what you can control to deal with any future.
3:20 pm
Student Entrepreneurial Award Video
3:30 pm
3:45 pm
Conference Close
Felicia Mariani, Chief Executive - VTIC
4:45 pm
4:55 pm
VTIC Chief Executive Felicia Mariani will draw the conference to a close and bring together the key threads from two inspiring and informative days.
3:25 pm
CLOSING KEYNOTE: Everyone has a plan until they get punched in the face!
Jesse Desjardins, fwNATION
3:45 pm
4:30 pm
Even with great execution your business environment, competition or guest demands will change. As Mike Tyson’s famous boxing quote says ‘everybody has a plan until they get punched in the face’.
Conference Dinner Celebration
The Pier, Geelong
6:30 pm
11:00 pm
Celebrate the connections and insights gained from the 2019 Victorian Tourism Conference. Tonight enjoy live music, great food and wine in a relaxed and fun environment as we close off this great event. For those of you wishing to head back to Melbourne tonight, we will transfer you to the Geelong Station in time for the last V-Line.
12:00 am
Day One - Wrap Up
4:30 pm
4:40 pm
12:00 am
Welcome Function
GMHBA Stadium, Geelong
5:00 pm
6:30 pm
Join us for a casual networking opportunity engaging with your conference colleagues. Enjoy live entertainment while experiencing the atmosphere of standing on the playing surface enjoying canapes and fine wines brought to you by Jack Rabbit.

Day 1 - Wednesday 17 July

Day 2 - Thursday 18 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Day 1 - Registration
GMHBA Stadium, Geelong
9:30 am
10:00 am
We're starting a little later to give you time to arrive fresh and ready to go. Day 1 will be an immersive day of workshops to leave you with meaningful takeaways for your business. A diversity of sessions will ensure relevance to you.

Day 1 - Wednesday 17 July

  • Day 1 - Registration
    9:30 am - 10:00 am
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Welcome from VTIC
Adrian Byrt, Conference MC
10:00 am
10:15 am
At the start of the sixth Victorian Tourism Conference Adrian will set the scene for the coming two days.

Day 1 - Wednesday 17 July

  • Welcome from VTIC
    10:00 am - 10:15 am
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
OPENING KEYNOTE:
Dr Jordan Nguyen, Founder and CEO of Psykinetic
10:15 am
11:00 am
Jordan will deliver a not to be missed keynote address that opens Day 1 of our VIC Tourism Conference and will set the scene for stretching our imagination toward the limitless possibilities ahead.

Day 1 - Wednesday 17 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Morning Tea
Grab a bite to eat, a coffee and take some time to chat with our Partners who will be set up and ready to chat. Well-known faces, new faces - this is the time to connect with all.
11:00 am
11:20 am

Day 1 - Wednesday 17 July

  • Morning Tea
    11:00 am - 11:20 am
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
WORKSHOP: Your Guests are Controlling Your Marketing Message!
Liz Ward, Founder & CEO - Tourism Tribe
11:25 am
12:05 pm
How do you make the most of your guests, a.k.a. 'your' great big marketing team?

Day 1 - Wednesday 17 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
WORKSHOP: Designing High-Value Experiences
Jesse Desjardins, fwNATION
11:25 am
12:05 pm
How to better understand your guests, and create breakthrough value propositions that sell.

Day 1 - Wednesday 17 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
WORKSHOP: Attracting Visitors Beyond Capital Cities
Denise Ulbrick, Manager Research | Tourism, Events and Visitor Economy. Department of Jobs, Precincts and Regions
11:25 am
12:05 pm
If you’re an operator across Regional Victoria, this is a workshop session not to be missed.

Day 1 - Wednesday 17 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Changeover
A quick room change, enjoy your second workshop session.
12:05 pm
12:10 pm

Day 1 - Wednesday 17 July

  • Changeover
    12:05 pm - 12:10 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
WORKSHOPS: Repeated
Repeat sessions per the 3 above
12:10 pm
12:50 pm
Someone famously once said that '2 out of 3 ain't bad'. Enjoy another of our engaging workshops per the above topics.

Day 1 - Wednesday 17 July

  • WORKSHOPS: Repeated
    12:10 pm - 12:50 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
WORKSHOP: The Disruptive Demographic
Bronwyn White, CEO New Young Consulting
1:40 pm
2:20 pm
Who are they and how do make the most of their potential? My presentation is fun, at times shocking with the findings and should suitably provide information enough for people to go back and totally review strategies, marketing plans and destination management plans.

Day 1 - Wednesday 17 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
WORKSHOP: Transformational Travel
Matt Sykes, Peninsula Hot Springs
1:40 pm
2:20 pm
The 2018 Lynette Bergin Tourism Award winner Matt Sykes will share his insights on transformational travel- Nordic benchmarks for future Victorian tourism.

Day 1 - Wednesday 17 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
WORKSHOP: Making the most of your partnerships with OTAs
Alex Dugdale, Alessandra Paduos, Solène Anglaret and David Alsina, Expedia Group
1:40 pm
2:20 pm
The Expedia Group team will provide key learnings and insights regarding how to make the most of your partnerships with OTAs including include content, engagement, and conversion.

Day 1 - Wednesday 17 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Changeover
A couple of minutes to find your final workshop for the day.
2:20 pm
2:25 pm

Day 1 - Wednesday 17 July

  • Changeover
    2:20 pm - 2:25 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
WORKSHOPS: Repeated
Repeat sessions per the 3 above
2:25 pm
3:05 pm

Day 1 - Wednesday 17 July

  • WORKSHOPS: Repeated
    2:25 pm - 3:05 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Lunch
Grab a bite to eat, coffee from our barista team and take some time out in the 'Lounge'. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
12:50 pm
1:35 pm
Remember to note which room your next workshop is in as these will kick off at 1:40pm sharp!

Day 1 - Wednesday 17 July

  • Lunch
    12:50 pm - 1:35 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
CLOSING KEYNOTE: Everyone has a plan until they get punched in the face!
Jesse Desjardins, fwNATION
3:45 pm
4:30 pm
Even with great execution your business environment, competition or guest demands will change. As Mike Tyson’s famous boxing quote says ‘everybody has a plan until they get punched in the face’.
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Student Entrepreneurial Award Video
3:30 pm
3:45 pm

Day 1 - Wednesday 17 July

  • Student Entrepreneurial Award Video
    3:30 pm - 3:45 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Afternoon Tea
Prime business development time - secure your future meetings and continue building those relationships.
3:05 pm
3:25 pm

Day 1 - Wednesday 17 July

  • Afternoon Tea
    3:05 pm - 3:25 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Day One - Wrap Up
4:30 pm
4:40 pm

Day 1 - Wednesday 17 July

  • Day One - Wrap Up
    4:30 pm - 4:40 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Welcome Function
GMHBA Stadium, Geelong
5:00 pm
6:30 pm
Join us for a casual networking opportunity engaging with your conference colleagues. Enjoy live entertainment while experiencing the atmosphere of standing on the playing surface enjoying canapes and fine wines brought to you by Jack Rabbit.

Day 1 - Wednesday 17 July

  • Welcome Function
    5:00 pm - 6:30 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Conference Dinner Celebration
The Pier, Geelong
6:30 pm
11:00 pm
Celebrate the connections and insights gained from the 2019 Victorian Tourism Conference. Tonight enjoy live music, great food and wine in a relaxed and fun environment as we close off this great event. For those of you wishing to head back to Melbourne tonight, we will transfer you to the Geelong Station in time for the last V-Line.

Day 2 - Thursday 18 July

  • Conference Dinner Celebration
    6:30 pm - 11:00 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Day 2 - Registration
Fresh from a great dine-around experience in our host city, prepare for Day 2 where our plenary and discussion sessions will give insights into using disruption to your advantage in achieving excellence! Our speakers will present relevant case studies and share the latest trends.
8:30 am
9:00 am

Day 2 - Thursday 18 July

  • Day 2 - Registration
    8:30 am - 9:00 am
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Welcome to Day Two
Adrian Byrt, Conference MC
9:00 am
9:10 am
We welcome you back as we set the scene for a challenging final day. Be prepared with your thumbs on Twitter @VTICnews (don’t forget the hashtag #VVTC) and for sli.do to handle all of your burning questions.

Day 2 - Thursday 18 July

  • Welcome to Day Two
    9:00 am - 9:10 am
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Chairman's Welcome
Charles Davidson, Chair - VTIC
9:10 am
9:30 am

Day 2 - Thursday 18 July

  • Chairman's Welcome
    9:10 am - 9:30 am
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Regional Tourism Review Update
Mary-Anne Thomas MP
9:45 am
10:15 am
In March this year the Andrews Labor Government announced a Regional Tourism Review to ensure our regions are being offered the best support and opportunities to grow visitation and boost local businesses. The review is being led by Special Adviser and Member for Macedon Mary-Anne Thomas MP, who will share with us the latest on the progress of the review.

Day 2 - Thursday 18 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Ministerial Address
The Hon. Martin Pakula MP, Minister for Tourism and Major Events
9:30 am
9:45 am
Hear how the government will be involved in supporting the next chapter of Victorian Tourism and Major Events.

Day 2 - Thursday 18 July

  • Ministerial Address
    9:30 am - 9:45 am
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
OPENING KEYNOTE: The Love of Tourism
Kristin Dunne, CEO Tourism Bay of Plenty, New Zealand
10:15 am
11:00 am
We delve into Kristin's branchild plan 'The Love of Tourism', created in conjunction with TBOP and Destination Think!, and the community. The plan communicates the Bay of Plenty’s ambitious aspirations to flourish while balancing the needs of people, the environment, and the tourism industry.

Day 2 - Thursday 18 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Student Entrepreneurial Award Video
11:00 am
11:15 am

Day 2 - Thursday 18 July

  • Student Entrepreneurial Award Video
    11:00 am - 11:15 am
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Morning Tea
Grab a bite to eat, a coffee and engage with our Trade Partners who will be set up and ready to chat. Perhaps set up a coffee meeting or simply relax in our lounge.
11:15 am
11:30 am

Day 2 - Thursday 18 July

  • Morning Tea
    11:15 am - 11:30 am
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
KEYNOTE: The MONA Story
Mark Wilsdon, Co-CEO, MONA
11:35 am
12:15 pm
MONA has challenged and stretched our perceptions of cultural experiences and reinvented perceptions of Tasmania as a destination around the globe. Mark will share with us the journey of change and disruption that MONA has led in Tasmania.

Day 2 - Thursday 18 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Visit Victoria - Visitor Economy Update
Peter Bingeman, CEO - Visit Victoria
12:20 pm
1:00 pm
Hear from Visit Victoria's CEO Peter Bingeman on the latest brand strategy, dedicated marketing campaign updates as well as the direction for the organisation and how we can all capitalise on the opportunities.

Day 2 - Thursday 18 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Lunch
Time to refuel for a big run home! Enjoy lunch with your peers with time to discuss the day thus far and speculate on what's to come.
1:05 pm
1:40 pm

Day 2 - Thursday 18 July

  • Lunch
    1:05 pm - 1:40 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Student Entrepreneurial Awarded
1:45 pm
2:00 pm

Day 2 - Thursday 18 July

  • Student Entrepreneurial Awarded
    1:45 pm - 2:00 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
KEYNOTE: Come From Away – The Remarkable True Story of the Small Town that Welcomed the World
Claude Elliott, Former Mayor of Gander & Derm Flynn, Former Mayor of Appleton
2:05 pm
2:40 pm
Two of the real-life characters from the Broadway musical ‘Come From Away’ faced enormous disruption to their small towns in Newfoundland, Canada when 7,000 stranded passengers turned up on their doorstep after 9/11 when US airspace shut down. Both mayors of their respective towns at the time, they will discuss how their communities worked together to deal with this extreme disruption.
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
DISCUSSION: Dealing With Disruption
Solène Maud Anglaret (Expedia), Simon Purssey (13 CABS) & Dimension Data
2:40 pm
3:20 pm

Day 2 - Thursday 18 July

  • DISCUSSION: Dealing With Disruption
    2:40 pm - 3:20 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Afternoon Tea
Prime business development time - secure your future meetings and continue building those relationships.
3:20 pm
3:40 pm

Day 2 - Thursday 18 July

  • Afternoon Tea
    3:20 pm - 3:40 pm
Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
CLOSING KEYNOTE:
Gus Balbontin, Founder - ROSHAMBO
3:45 pm
4:45 pm
Entrepreneur in Residence with Victoria University. Gus is often thought of as a futurist, not because he predicts the future, but instead because he helps you focus on what you can control to deal with any future.

Day 2 - Thursday 18 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July
12:00 am
Conference Close
Felicia Mariani, Chief Executive - VTIC
4:45 pm
4:55 pm
VTIC Chief Executive Felicia Mariani will draw the conference to a close and bring together the key threads from two inspiring and informative days.

Day 2 - Thursday 18 July

Day 1 - Wednesday 17 July Day 2 - Thursday 18 July