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WORKSHOP: Attracting Visitors Beyond Capital Cities

WORKSHOP: Attracting Visitors Beyond Capital Cities

  If you’re an operator across Regional Victoria, this is a workshop session not to be missed… Drawing on research conducted in conjunction with Tourism Research Australia, this workshop will explore the propensity for visitors to venture beyond the bright lights of our capital cities, both in Victoria and across Australia more broadly. This research will also delve into trends and look at how and why this performance has changed over time. By better understanding the core drivers for our visitors, we can harness new opportunities and maximise the growth potential for our regional destinations.
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