WORKSHOP: What Are Your Visitors Really Doing in Your Destination?Using the power of Telstra’s Location Insights, this workshop will give you a demonstration into the power of analytics collected from mobile phone usage and how this data can be used to inform decisions about our destinations. This workshop has been designed to showcase the kind of intel that’s available right now to support destination managers and destination marketers at a local and state-wide level in perfecting your efforts. The session will delve into – Demographics & Personas that can be identified from the data to….
- Develop unique customer group profiles with data science and lifestyle segmentations
- Better planning and deployment of public services
- Domestic/International Visitor Counts that will….
- The demonstration will also show how we can identify the origins of our overseas visitors as part of the local visitor mix
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