WORKSHOP: The Hidden Costs of Direct Bookings – Getting the Most From Your Distribution ChannelsOne of the greatest challenges as a small operator is mastering all the channels that are available today to connect your product with consumers around the globe. OTA’s are an important part of this mix, but driving business effectively through your own channels is also vital. Striking the right balance, however, to maximise returns can be tricky; and understanding the true costs of direct bookings is equally as important. Tamie Matthews has 15 years of experience as a revenue manager with both IHG and Accor Hotels and has now turned her attention to sharing her expertise in this critical area with small operators who don’t have the luxury of a dedicated person to manage their distribution costs. Tamie will be conducting 4 workshops sessions through Day 1 of the VIC Tourism Conference where you’ll get the chance to share her insights and interrogate key areas of interest for your business. This is a not to be missed session for our accommodation providers if you looking to up your skills in this critical area of your business operations.
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