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Tourism Tracer – Back by popular demand!

Tourism Tracer – Back by popular demand!

ANNE HARDY Project Lead - Tourism Tracer   Tourism Tracer - Back by popular demand How a Tasmanian data-driven project is creating world first insights for business   You may remember Anne Hardy and her project Tourism Tracer for VVTC17? Tourism Tracer tracks Tasmanian tourists’ movements using integrated GPS tracking and survey technology. Sounding familiar? Anne is back by popular demand to show us how this cutting-edge, consumer-driven research is offering insights that have the potential to change the way we understand tourist behaviour. Excitingly, Anne has recently travelled to Botswana to attend a UN World Trade Organisation meeting to brief them on Tourism Tracer and the benefits it can bring the broader economy.   Takeaways:
  • The ways which research is improving business outcomes for tourism operators
  • How data analysis can show us what factors weigh in on tourists’ choice of itineraries
  • Where the gaps are in collaboration that would lead to a better customer experience
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