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BREAKOUT: Turning mobile tourists into paying customers

BREAKOUT: Turning mobile tourists into paying customers

There is no doubt that we have all adopted and aboard the digital train now. 99% of tourism business operators and associations have responsive websites and social media marketing - but is our digital spending happening in the right places? Nick Heath from Pace Advertising, Marketing and PR will explain to us all how 2018 is the year of converting the mobile tourist into a paying customer. Find out how new platforms for mobile marketing are providing a bridge.   Key Takeaways:
    • Booking lead times are down to minute - how do you convert the short-term traffic into $$ and bookings?
    • How you determine which parts of digital are worth investing in for your business?
    • How can you trace your transactions right throughout the digital chain and cost every lead you have (this information is not just available for big budgets, this is for everyone)
  Great news that we are all playing in the digital space now - but are you working it as hard as you should?
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