Contact us on (03) 8662 5425 or info@vtic.com.au

Worth a thousand words? Using visual content for maximum effect

MARK MEZZAPELLI VP - Business and Partnerships at CrowdRiff     We live in a world where customers rely on visuals to decide where to go and what to see, experience and buy. The volume of content shared everyday poses new challenges for tourism operators and marketing teams. Amidst this noise, CrowdRiff helps travel brands stand out. Having worked with some of the biggest names in the travel and destinations business, Mark Mezzapelli will share with us how to effectively discover, manage and distribute the best content. Some of their best client case studies include:
  • How Palm Beaches, Florida increased overnight visits by 23% with User Generate Content (UGC)
  • How Hammock Coast, South Carolina drove 20% of their web traffic to partner organisations
  • How Travel Kansas engages their social community and facilitates social contests
Takeaways:                                                                                                                                             
  • How to cut through the visual clutter and use visuals travellers trust
  • What the advent of AI means for your visual content marketing
  • How to harness User Generated Content (UGC) to engage and influence travellers
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