Principal Consultant, Insight Communications
Rachel has specialised in tourism destination and business development as the principal consultant of Insight Communications over the last 20 years. She is inspired by creating evermore engaging, enriching visitor experiences, and works with the arts sector, Aboriginal communities, heritage sector and natural attractions to achieve this. Along the way, she has garnered considerable knowledge of the workings of organisations who manage and market assets within the visitor economy, including regional tourism boards, councils, state government agencies and community groups.
As the recipient of VTIC’s Small Business Development Award in 2013, Rachel undertook a study of best practice approaches to developing partnerships between Indigenous and non-Indigenous tourism businesses.