Peter Bingeman was appointed the inaugural Chief Executive Officer of Visit Victoria in May 2016.
Having achieved a double degree in Economics / Marketing and Philosophy at the University of Melbourne, Peter commenced his fast-moving consumer goods career with Procter and Gamble and has since worked for Cadbury / Schweppes, Kraft and Mondelez.
Over the last decade Peter has held senior leadership positions across sales and marketing. He has been instrumental in organisational success where acquisitions have changed the landscape considerably. Prior to joining Visit Victoria Peter was Managing Director, Malaysia, Thailand, Singapore, Vietnam and Indochina with Mondelez International.
Having lived In Singapore and Malaysia for four years, Peter brings his global business, change management, and strategic marketing / sales experience to Visit Victoria.