General Manager Consumer Markets, Visit Victoria
Formerly Vice President, Digital & Marketing Transformation at Visa Inc. Singapore, Ms Kenyon will lead the development of strategic marketing campaigns for all core segments of the Victorian visitor economy and will drive increases in visitation numbers.
The creation of the new senior position at Visit Victoria underlined the critical importance of modern leading-edge marketing in driving growth in visitor numbers. Visit Victoria was set up to coordinate and revitalise our visitor economy strategy and is committed to generating $36.5 billion in annual visitor spend and supporting more than 320,000 jobs by 2025.
Ms Kenyon is a results-oriented strategic thinking executive, with an exemplary record in organisational management and marketing transformation in global corporations and start- up companies. She has held leadership and change management roles in diverse industries including Technology, Financial Services and Travel for companies including Facebook, Visa, Cathay Pacific and AsiaRooms.com.
Ms Kenyon is currently a Singapore Committee member of the Australian Institute of Company Directors and a non-Executive Director of Shootsta.