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Dr Claire Ellis

Dr Claire Ellis

Claire Ellis Consulting

Dr Claire Ellis has worked for over 35 years in tourism across a variety of roles. During this time she has been a tourism operator (running her own business in Indonesia), employed by other operators, an academic and researcher, in State Government and is now working as a consultant. As a Director, Infrastructure and Industry Development, at Tourism Tasmania, she oversaw a number of key areas of work including growing the capacity of Tasmania’s tourism industry in the digital environment. Claire has also been Chair of the National Long Term Tourism Strategy’s Destination Management Planning Working Group. During her six years in Tourism Tasmania she worked closely with key projects including the selection and development of the Three Capes Track.

Her consultancy work now takes her across Australia as well as overseas. She has built a reputation for creating long term positive outcomes, particularly in regional areas, and works closely with clients and stakeholders. Claire concentrates on undertaking projects needing a tailored approach where she can work with a local team, add value and build their capacity. She is currently Deputy Chair of Ecotourism Australia, and a Board member of Australian Wildlife Journeys, Volunteering Tasmania and NRM Southern Tasmania. Claire is also an Honorary Research Associate at the University of Tasmania.


A big picture issue that is set to affect individual tourism businesses in 2018? 

New and improved values and benefits of working together


What do you believe is the one thing every visitor has, no matter who they are?  

Passion and interest – we need to work harder on recognising and working with these, and tailoring our delivery for each visitor


What’s your perfect Victorian getaway?

Travelling with my Victorian friends to their favourite places.