General Manager of Digital, Marketing Services and Strategy
Prior to Melanie de Souza’s appointment as General Manager of Digital & Marketing Services, she was the A/Director of Marketing for Visit Victoria overseeing brand strategy for domestic and international markets, international marketing operations spanning priority global markets, digital and destination communication functions and product development.
For over a decade she was GM of International Marketing and Airline Services overseeing Tourism Victoria’s international marketing strategy and its implementation and its partnerships with existing and new airlines to grow international access to Melbourne.
Earlier in her career Melanie worked for the Oberoi Group of Hotels, both in India and in Australia, in regional sales and marketing roles. She has a BA (Hons) in Economics and a Master of Business Administration.