Managing Director & CEO, Tourism Australia
John O’Sullivan joined Tourism Australia as the organisation’s Managing Director in March 2014.
In the four years since, John has successfully overseen the evolution of the organisation’s award winning global campaign There’s nothing like Australia – from its food and wine focused Restaurant Australia campaign (launched in 2014) to the emotive Aquatic and Coastal campaign (2016). This year, John has led the organisation for the launch of its biggest ever campaign for the US market with the ‘Dundee: The Son of a Legend Returns’ at the 2018 Super Bowl.
During his time at Tourism Australia, John has also focused on growing the organisation’s partnership marketing effort and partner contributions to more than $65 million annually whilst also transforming the organisation’s digital capabilities to reflect changing consumer behaviours and to better tackle conversion challenges.