Contact us on (03) 8662 5425 or info@vtic.com.au

Program

The 2017 Victorian Tourism Conference promises to be bigger and better than ever. While we are working on it, why not check out the 2016 program from the Ulumbarra Theatre Bendigo?

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
8:00 am
Day 1 Registration
Check-in, grab a coffee from our barista team, re-kindle old connections and form new ones as we prepare for a huge 2 days together.
8:00 am
9:00 am
Doors open 8:45am
Day 1 RegistrationNeed advice on how to get to Ulumbarra Theatre? Easy: http://www.ulumbarratheatre.com.au/Visit/Getting_Here
Day 2 Registration
Check-in, grab a much needed coffee from our sponsored barista team, and get ready to kick off a brilliant Day 2.
8:00 am
9:00 am
Doors open 8:45am
9:00 am
Welcome to Day One
Master of Ceremonies, Michael Pope
9:00 am
9:10 am
Be prepared with your thumbs on Twitter @VTICnews & don’t forget the hashtag #VTC16 as Michael gets things rolling in the context of 'Experience Evolution'.
Welcome to Day Two
Michael Pope and Dianne Smith
9:00 am
9:15 am
A review of the highlights from Day 1, an update on our Social Media traffic and a brief look at the day ahead.
9:05 am
Welcome from VTIC - your conference hosts
Dianne Smith, Chief Executive, VTIC
9:10 am
9:20 am
Proud to be bringing you the third Victorian Tourism Conference, Dianne Smith will set the scene for the two days and highlight the key focus areas for the Victoria Tourism Industry Council.
Ministerial Address
The Hon. John Eren MP, Minister for Tourism and Major Events
9:15 am
9:25 am
Hear how the government will be involved in supporting the next chapter of Victorian Tourism and Major Events.
9:10 am
Marketing Foundations - Laying the groundwork for sustainable success.
Tim McColl Jones
9:20 am
9:50 am
Hear one of Australia’s most successful marketers reflect on the journey Victorian tourism has undertaken, and how we can best craft our message for a successful future.
Visit Victoria's new CEO
Peter Bingeman, CEO Visit Victoria
9:25 am
9:45 am
A fantastic opportunity to meet the man charged with leading the new Visit Victoria organisation.
9:30 am
Victorian Tourism Conference - Keynote
Steve Sammartino
9:50 am
10:40 am
Understanding the rapidly changing business environment in which we find ourselves is one thing, developing the skills to thrive in this environment is something entirely more complex. This session will set the scene for the remainder of the conference as we delve into the concept of Experience Evolution.
Business excellence case study - Jimmy Possum
Margot Spalding, Owner and Director, Jimmy Possum
9:45 am
10:20 am
Regardless of the industry there are some 'non-negotiables' when it comes to growing your business while maintaining the integrity of your brand. There are few better examples of this than Bendigo based Jimmy Possum. Hear how Margot has progressed from regional warehouse to international juggernaut through effective and transferable business practices, all the while engaging with her local community to lead, support and give back.
10:25 am
Q&A and have your say.
Steve Sammartino & Tim McColl Jones
10:40 am
10:55 am
Our first 2 presentations are sure to inspire conversation and questions. Tim and Steve come together to answer your questions, facilitated by Michael Pope.
Marketing Victoria’s Visitor Economy
Melanie DeSouza
10:25 am
11:00 am
What is Visit Victoria doing to keep Victoria ahead of the rest of the country in these competitive times? How can our operators stand out to domestic and international visitors, and what do we need to do to capitalise in the short and long term?
11:00 am
Morning Tea
Grab a bite to eat, and sensational coffee and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
11:00 am
11:20 am
Morning Tea
Grab a bite to eat, a coffee and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
11:00 am
11:15 am
11:15 am
Micro-Moments and the changing consumer experience
Dougal McKenzie, Industry Head Travel, Google
11:25 am
11:55 am
It’s no secret that the world is changing…fast. The way our customers dream, plan and book their travel is evolving day by day, minute by minute. Our customers are more informed than ever, participate and relate more freely and exist in a series of ‘micro-moments’. Who better than Google to teach us about the 3 key areas that your business can focus on, in order to better capitalise on these new behaviours? This session will finish with a glimpse of how Google deals with the new era and a chance to workshop your questions and ideas.
VTIC Policy Update – Your industry, your direction
VTIC Policy Committee chairs
11:15 am
11:55 am
The VTIC Policy Committees have been hard at work after your feedback and our February Visitor Economy Forum. Today they will deliver a snapshot of the progress thus far. This is your opportunity to hear about the policy agenda for all sectors and, via an open floor, ask questions, make comments and contribute to the direction of our future.
11:35 am
Capitalise on the changing landscape - The Social Media Evolution
Sam Mutimer, Founder & Social Media Director, ThankTank Social
11:55 am
12:30 pm
You do not need a huge budget to be constantly engaged with your customer via Social Media, you need to understand the importance of every interaction in your customer’s overall experience, from beginning to end. The WHY is up to you, but it is the HOW and WHEN you engage that will enable your business to compete and succeed.
Cut through with Victoria’s Red Tape Commissioner
Dr Matthew Butlin, Red Tape Commissioner
11:55 am
12:30 pm
Don’t miss this opportunity to hear from Red Tape Commissioner. Dr Matthew Butlin, about the work he and his team are doing to make it easier to do business in Victoria. Tourism-related topics recently reviewed by the Red Tape Commission include bus driver accreditation, registration renewals for caravan parks and cellar door sales licences for Victorian spirit producers. Matthew believes the best way to understand the impact of red tape is to hear the first-hand experience of the people and businesses affected by it, so join in the conversation and register for this session.
12:20 pm
What you didn't know, that TripAdvisor knows
Jessica Quinlan, Destination Marketing Senior Sale Executive, TripAdvisor
12:30 pm
1:10 pm
Find out the latest travel trends from the TripBarometer report. Who is travelling and why, who is spending and how much, what they’re spending on and most importantly what your potential customers are seeking in their next travel experiences. Understand how you can use TripAdvisor to power your business, helping you understand the impact of the consumer experience on your bottom line.
Case Study - Arthurs Seat Skylift
Hans Brugman & Simon McKeon
12:30 pm
1:00 pm
Hear the incredible story of this iconic attraction, the passion and determination required through it's redevelopment, and the innovative approach to accessible tourism. Interviewer - Dianne Smith
1:05 pm
Lunch
Grab a bite to eat, and sensational coffee from our barista team and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
1:10 pm
1:50 pm
Lunch
You are on the home straight! Grab a bite to eat, and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
1:05 pm
1:50 pm
1:30 pm
Breakouts - Decision time!
Time to choose your first breakout session of the day! Remember you have the chance to see 2 of the 3 fantastic presentations listed below, so choose wisely.
1:50 pm
1:55 pm
Time to choose once again
Time for the first of two breakout sessions for the day, so choose wisely!
1:45 pm
1:50 pm
1:35 pm
Recruitment is marketing your business
Jason Goldsmith, Sales Manager, Apply Direct
1:55 pm
2:30 pm
We know it’s tough to attract high quality staff, and even harder to hold onto them. This session will help explain the current trends in the employment market, and how placing a job advertisement offers more opportunities than ever to not only attract the right candidate, but to show your business’ true colours.
Going Global - Our New Free Trade Agreements
Shirley Ng and Olivia Bowden, Victorian Chamber of Commerce and Industry
1:50 pm
2:30 pm
Australia’s free trade agreements (FTAs) with China, Japan and South Korea make it easier for small businesses to grow their revenue and become global brands. Hear how this is especially true for regional and tourism business.
1:35 pm
Preparing for the next big change in tourism technology
Rebecca King, Founder & Consultant, KingThing Marketing
1:55 pm
2:30 pm
Join Rebecca King for a jam-packed trip into the near future as we will look at the ways that technology will change tourism operations and marketing over the next few years. We explore technology such as robots, self-driving cars, augmented and virtual reality, wearables, The Internet of Things, 360 photos and videos and drones. Plus we talk about what it means for tourism going forward and how you can prepare your business for these exciting changes.
New Tourism Opportunities in Regional Victoria
Stan Liacos, Regional Director (Loddon Mallee) and Brad Ostermeyer, Executive Director Infrastructure - Regional Development Victoria
1:50 pm
2:30 pm
Learn more about some of the latest government initiatives supporting tourism in regional Victoria, including Regional Partnerships, the Tourism Investment Pipeline, and the Regional Tourism Infrastructure Fund; find out how your business can benefit, either directly or indirectly from these initiatives and how you can get involved no matter the size of your business.
1:35 pm
The Death of Trends - Thriving in a Brave New World
David Chalke
1:55 pm
2:30 pm
David is one of Australia's leading Social Analysts. Working with data from AustraliaSCAN, the annual monitor of social change in Australia, David will deliver an eye-opening and entertaining 'Real World' view of the mood of Australians and how we can capitalise on this in the tourism and events industry.
Tourism Australia - Understanding and satisfying today's traveler
Hayley Harris, Strategy and Research, Tourism Australia
1:50 pm
2:30 pm
An insight into Tourism Australia’s international consumer research study ‘The Consumer Demand Project’ which looks into how global consumers view Australia and what most motivates them to visit.
2:20 pm
Changeover
Stretch the legs on your way to our second breakout session!
2:30 pm
2:35 pm
Changeover
Last decision for the conference!
2:30 pm
2:35 pm
2:20 pm
Breakout Session - #2
Sessions repeated as above.
2:35 pm
3:10 pm
Breakout Session - #2
Sessions repeated as above.
2:35 pm
3:15 pm
3:05 pm
Afternoon tea
Grab a bite to eat, and sensational coffee from our barista team and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
3:10 pm
3:30 pm
Afternoon Tea
Make the most of your last break! Secure your future meetings and continue building those relationships.
3:15 pm
3:30 pm
3:20 pm
Cultural Change in the Workplace
Didier Elzinga, Co-Founder and CEO, Culture Amp
3:35 pm
4:20 pm
This keynote presentation will investigate the shift in workplace culture, it's increased importance and via case studies demonstrate methods of enhancing yours.
Be Our Guest - Event Experience Evolution
Host: Peter Jones Speakers: Karen Quinlan, Terry Karamaloudis, Karen Bolinger & Lisa Patroni
3:30 pm
4:20 pm
See how Victorian events big and small, regional and metro are embracing the concept of Experience Evolution.
4:10 pm
Parks Victoria – Industry Update
Bradley Fauteux, Chief Executive Officer, Parks Victoria
4:20 pm
4:50 pm
Conference Close
Dianne Smith
4:25 pm
4:40 pm
VTIC Chief Executive Dianne Smith will draw the conference to a close and bring together the key threads from the two days.
12:00 am
Day One Close
Dianne Smith, Chief Executive, VTIC
5:00 pm
5:15 pm
Dianne will wrap up the end of a very busy and informative first day at the Vic Tourism Conference. At this time the following awards will be presented; Todd Blake Award, Small Business Award, Lynette Bergin Fellowship.
12:00 am
Conference Dinner
Chateau Dore
6:15 pm
9:30 pm
The 2016 Conference Dinner will be held at the historic Chateau Dore winery on the outskirts of Bendigo. Based on your feedback the night is built on networking opportunity and focusses on local produce, local wine and great conversation in a less formal stand up style.
12:00 am
Networking Drinks
'The Pantry' - Art Series Hotel, Schaller Studios
9:50 pm
11:30 pm
After dinner continue the conversation over a night-cap or two before retiring in preparation for Day 2!

Day 1 - Monday 25 July

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Day 1 Registration
Check-in, grab a coffee from our barista team, re-kindle old connections and form new ones as we prepare for a huge 2 days together.
8:00 am
9:00 am
Doors open 8:45am
Day 1 RegistrationNeed advice on how to get to Ulumbarra Theatre? Easy: http://www.ulumbarratheatre.com.au/Visit/Getting_Here

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Welcome to Day One
Master of Ceremonies, Michael Pope
9:00 am
9:10 am
Be prepared with your thumbs on Twitter @VTICnews & don’t forget the hashtag #VTC16 as Michael gets things rolling in the context of 'Experience Evolution'.

Day 1 - Monday 25 July

  • Welcome to Day One
    9:00 am - 9:10 am
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Welcome from VTIC - your conference hosts
Dianne Smith, Chief Executive, VTIC
9:10 am
9:20 am
Proud to be bringing you the third Victorian Tourism Conference, Dianne Smith will set the scene for the two days and highlight the key focus areas for the Victoria Tourism Industry Council.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Marketing Foundations - Laying the groundwork for sustainable success.
Tim McColl Jones
9:20 am
9:50 am
Hear one of Australia’s most successful marketers reflect on the journey Victorian tourism has undertaken, and how we can best craft our message for a successful future.
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Victorian Tourism Conference - Keynote
Steve Sammartino
9:50 am
10:40 am
Understanding the rapidly changing business environment in which we find ourselves is one thing, developing the skills to thrive in this environment is something entirely more complex. This session will set the scene for the remainder of the conference as we delve into the concept of Experience Evolution.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Q&A and have your say.
Steve Sammartino & Tim McColl Jones
10:40 am
10:55 am
Our first 2 presentations are sure to inspire conversation and questions. Tim and Steve come together to answer your questions, facilitated by Michael Pope.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Morning Tea
Grab a bite to eat, and sensational coffee and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
11:00 am
11:20 am

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
What you didn't know, that TripAdvisor knows
Jessica Quinlan, Destination Marketing Senior Sale Executive, TripAdvisor
12:30 pm
1:10 pm
Find out the latest travel trends from the TripBarometer report. Who is travelling and why, who is spending and how much, what they’re spending on and most importantly what your potential customers are seeking in their next travel experiences. Understand how you can use TripAdvisor to power your business, helping you understand the impact of the consumer experience on your bottom line.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Marketing Victoria’s Visitor Economy
Melanie DeSouza
10:25 am
11:00 am
What is Visit Victoria doing to keep Victoria ahead of the rest of the country in these competitive times? How can our operators stand out to domestic and international visitors, and what do we need to do to capitalise in the short and long term?

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Lunch
Grab a bite to eat, and sensational coffee from our barista team and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
1:10 pm
1:50 pm

Day 1 - Monday 25 July

  • Lunch
    1:10 pm - 1:50 pm
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Capitalise on the changing landscape - The Social Media Evolution
Sam Mutimer, Founder & Social Media Director, ThankTank Social
11:55 am
12:30 pm
You do not need a huge budget to be constantly engaged with your customer via Social Media, you need to understand the importance of every interaction in your customer’s overall experience, from beginning to end. The WHY is up to you, but it is the HOW and WHEN you engage that will enable your business to compete and succeed.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Breakouts - Decision time!
Time to choose your first breakout session of the day! Remember you have the chance to see 2 of the 3 fantastic presentations listed below, so choose wisely.
1:50 pm
1:55 pm

Day 1 - Monday 25 July

  • Breakouts - Decision time!
    1:50 pm - 1:55 pm
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Recruitment is marketing your business
Jason Goldsmith, Sales Manager, Apply Direct
1:55 pm
2:30 pm
We know it’s tough to attract high quality staff, and even harder to hold onto them. This session will help explain the current trends in the employment market, and how placing a job advertisement offers more opportunities than ever to not only attract the right candidate, but to show your business’ true colours.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
The Death of Trends - Thriving in a Brave New World
David Chalke
1:55 pm
2:30 pm
David is one of Australia's leading Social Analysts. Working with data from AustraliaSCAN, the annual monitor of social change in Australia, David will deliver an eye-opening and entertaining 'Real World' view of the mood of Australians and how we can capitalise on this in the tourism and events industry.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Changeover
Stretch the legs on your way to our second breakout session!
2:30 pm
2:35 pm

Day 1 - Monday 25 July

  • Changeover
    2:30 pm - 2:35 pm
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Breakout Session - #2
Sessions repeated as above.
2:35 pm
3:10 pm

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Preparing for the next big change in tourism technology
Rebecca King, Founder & Consultant, KingThing Marketing
1:55 pm
2:30 pm
Join Rebecca King for a jam-packed trip into the near future as we will look at the ways that technology will change tourism operations and marketing over the next few years. We explore technology such as robots, self-driving cars, augmented and virtual reality, wearables, The Internet of Things, 360 photos and videos and drones. Plus we talk about what it means for tourism going forward and how you can prepare your business for these exciting changes.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Afternoon tea
Grab a bite to eat, and sensational coffee from our barista team and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
3:10 pm
3:30 pm

Day 1 - Monday 25 July

  • Afternoon tea
    3:10 pm - 3:30 pm
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
VTIC Policy Update – Your industry, your direction
VTIC Policy Committee chairs
11:15 am
11:55 am
The VTIC Policy Committees have been hard at work after your feedback and our February Visitor Economy Forum. Today they will deliver a snapshot of the progress thus far. This is your opportunity to hear about the policy agenda for all sectors and, via an open floor, ask questions, make comments and contribute to the direction of our future.

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Day One Close
Dianne Smith, Chief Executive, VTIC
5:00 pm
5:15 pm
Dianne will wrap up the end of a very busy and informative first day at the Vic Tourism Conference. At this time the following awards will be presented; Todd Blake Award, Small Business Award, Lynette Bergin Fellowship.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Cultural Change in the Workplace
Didier Elzinga, Co-Founder and CEO, Culture Amp
3:35 pm
4:20 pm
This keynote presentation will investigate the shift in workplace culture, it's increased importance and via case studies demonstrate methods of enhancing yours.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Parks Victoria – Industry Update
Bradley Fauteux, Chief Executive Officer, Parks Victoria
4:20 pm
4:50 pm

Day 1 - Monday 25 July

  • Parks Victoria – Industry Update
    4:20 pm - 4:50 pm
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Conference Dinner
Chateau Dore
6:15 pm
9:30 pm
The 2016 Conference Dinner will be held at the historic Chateau Dore winery on the outskirts of Bendigo. Based on your feedback the night is built on networking opportunity and focusses on local produce, local wine and great conversation in a less formal stand up style.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Networking Drinks
'The Pantry' - Art Series Hotel, Schaller Studios
9:50 pm
11:30 pm
After dinner continue the conversation over a night-cap or two before retiring in preparation for Day 2!

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Day 2 Registration
Check-in, grab a much needed coffee from our sponsored barista team, and get ready to kick off a brilliant Day 2.
8:00 am
9:00 am
Doors open 8:45am

Day 2 - Tuesday 26 July

  • Day 2 Registration
    8:00 am - 9:00 am
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Welcome to Day Two
Michael Pope and Dianne Smith
9:00 am
9:15 am
A review of the highlights from Day 1, an update on our Social Media traffic and a brief look at the day ahead.

Day 2 - Tuesday 26 July

  • Welcome to Day Two
    9:00 am - 9:15 am
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Micro-Moments and the changing consumer experience
Dougal McKenzie, Industry Head Travel, Google
11:25 am
11:55 am
It’s no secret that the world is changing…fast. The way our customers dream, plan and book their travel is evolving day by day, minute by minute. Our customers are more informed than ever, participate and relate more freely and exist in a series of ‘micro-moments’. Who better than Google to teach us about the 3 key areas that your business can focus on, in order to better capitalise on these new behaviours? This session will finish with a glimpse of how Google deals with the new era and a chance to workshop your questions and ideas.

Day 1 - Monday 25 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Visit Victoria's new CEO
Peter Bingeman, CEO Visit Victoria
9:25 am
9:45 am
A fantastic opportunity to meet the man charged with leading the new Visit Victoria organisation.

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Morning Tea
Grab a bite to eat, a coffee and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones.
11:00 am
11:15 am

Day 2 - Tuesday 26 July

  • Morning Tea
    11:00 am - 11:15 am
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Cut through with Victoria’s Red Tape Commissioner
Dr Matthew Butlin, Red Tape Commissioner
11:55 am
12:30 pm
Don’t miss this opportunity to hear from Red Tape Commissioner. Dr Matthew Butlin, about the work he and his team are doing to make it easier to do business in Victoria. Tourism-related topics recently reviewed by the Red Tape Commission include bus driver accreditation, registration renewals for caravan parks and cellar door sales licences for Victorian spirit producers. Matthew believes the best way to understand the impact of red tape is to hear the first-hand experience of the people and businesses affected by it, so join in the conversation and register for this session.

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
New Tourism Opportunities in Regional Victoria
Stan Liacos, Regional Director (Loddon Mallee) and Brad Ostermeyer, Executive Director Infrastructure - Regional Development Victoria
1:50 pm
2:30 pm
Learn more about some of the latest government initiatives supporting tourism in regional Victoria, including Regional Partnerships, the Tourism Investment Pipeline, and the Regional Tourism Infrastructure Fund; find out how your business can benefit, either directly or indirectly from these initiatives and how you can get involved no matter the size of your business.

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Lunch
You are on the home straight! Grab a bite to eat, and take some time out in our Conference Cafe. Spend the time re-kindling old connections and forming new ones. A host of VTIC’s industry and conference partners will be available to engage with you, so be sure to look out for them.
1:05 pm
1:50 pm

Day 2 - Tuesday 26 July

  • Lunch
    1:05 pm - 1:50 pm
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Changeover
Last decision for the conference!
2:30 pm
2:35 pm

Day 2 - Tuesday 26 July

  • Changeover
    2:30 pm - 2:35 pm
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Time to choose once again
Time for the first of two breakout sessions for the day, so choose wisely!
1:45 pm
1:50 pm

Day 2 - Tuesday 26 July

  • Time to choose once again
    1:45 pm - 1:50 pm
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Breakout Session - #2
Sessions repeated as above.
2:35 pm
3:15 pm

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Tourism Australia - Understanding and satisfying today's traveler
Hayley Harris, Strategy and Research, Tourism Australia
1:50 pm
2:30 pm
An insight into Tourism Australia’s international consumer research study ‘The Consumer Demand Project’ which looks into how global consumers view Australia and what most motivates them to visit.
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Going Global - Our New Free Trade Agreements
Shirley Ng and Olivia Bowden, Victorian Chamber of Commerce and Industry
1:50 pm
2:30 pm
Australia’s free trade agreements (FTAs) with China, Japan and South Korea make it easier for small businesses to grow their revenue and become global brands. Hear how this is especially true for regional and tourism business.

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Be Our Guest - Event Experience Evolution
Host: Peter Jones Speakers: Karen Quinlan, Terry Karamaloudis, Karen Bolinger & Lisa Patroni
3:30 pm
4:20 pm
See how Victorian events big and small, regional and metro are embracing the concept of Experience Evolution.

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Case Study - Arthurs Seat Skylift
Hans Brugman & Simon McKeon
12:30 pm
1:00 pm
Hear the incredible story of this iconic attraction, the passion and determination required through it's redevelopment, and the innovative approach to accessible tourism. Interviewer - Dianne Smith

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Afternoon Tea
Make the most of your last break! Secure your future meetings and continue building those relationships.
3:15 pm
3:30 pm

Day 2 - Tuesday 26 July

  • Afternoon Tea
    3:15 pm - 3:30 pm
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Business excellence case study - Jimmy Possum
Margot Spalding, Owner and Director, Jimmy Possum
9:45 am
10:20 am
Regardless of the industry there are some 'non-negotiables' when it comes to growing your business while maintaining the integrity of your brand. There are few better examples of this than Bendigo based Jimmy Possum. Hear how Margot has progressed from regional warehouse to international juggernaut through effective and transferable business practices, all the while engaging with her local community to lead, support and give back.

Day 2 - Tuesday 26 July

Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Ministerial Address
The Hon. John Eren MP, Minister for Tourism and Major Events
9:15 am
9:25 am
Hear how the government will be involved in supporting the next chapter of Victorian Tourism and Major Events.

Day 2 - Tuesday 26 July

  • Ministerial Address
    9:15 am - 9:25 am
Day 1 - Monday 25 July Day 2 - Tuesday 26 July
12:00 am
Conference Close
Dianne Smith
4:25 pm
4:40 pm
VTIC Chief Executive Dianne Smith will draw the conference to a close and bring together the key threads from the two days.

Day 2 - Tuesday 26 July