General Manager International Marketing, Tourism Victoria
Melanie de Souza is currently the Acting Director of Marketing and Airline Services at Tourism Victoria, the Victorian State Government’s lead tourism agency. Melanie is responsible for the development and implementation of creative marketing initiatives to position Melbourne and Victoria as a distinctive and competitive tourist destination, to drive visitation, boost expenditure and extend length of stay. She is also responsible for the State Government’s air services negotiations to improve air access to Melbourne and Victoria. In her division Melanie oversees Brand Strategy, Advertising, Destination Marketing, Content Development and Communications, Experience Development, Partnership Marketing, Event Marketing, Digital Marketing and Tourism Victoria’s International Marketing efforts, including offices across six key international regions who are supported by a Melbourne-based team.
Prior to joining the team at Tourism Victoria, Melanie worked for the Oberoi Group of Hotels, both in India and in Australia, in regional sales and marketing roles. She has a BA (Hons) in Economics and a Master of Business Administration