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David Chalke

David Chalke

David is one of Australia’s leading Social Analysts. Working with data from AustraliaSCAN, the annual monitor of social change in Australia, David’s entertaining ‘Real World’ view of the mood of Australians has made him a very popular speaker at National & International conferences. He is a regularly quoted Social Commentator, and an occasional writer and broadcaster.

A science graduate; David’s early career was in Europe with trans-national organisations such as Nestle, Cadbury Schweppes & Wilkinson Sword.  On coming to Australia David held the position of Director of Strategy Planning with McCann-Erickson and then a similar post with Y&R Mattingly, until founding the independent consultancy, The Strategy Planning Group in 1990.
David has direct experience across a wide and diverse range of markets and organisations including:

Finance & insurance
Food & beverage
FMCG
Toiletries & cosmetics
Pharmacy & healthcare
Government
Advertising & communications
Fashion & home wares
Grocery
Publishing & broadcasting
Consumer durables
Agri-business
Telecommunications
Travel & tourism 
Automotive